Senior Manager, Lifecycle Marketing

Point Digital Finance • Palo Alto, CA

13d • $125,000 - $172,000 • Remote

About The Position

The Senior Manager, Lifecycle Marketing, will drive conversion and growth across the full customer journey, from lead to customer. This role blends strategic leadership with hands-on execution, using data, segmentation, automation, and experimentation to improve performance at every stage. You’ll build and manage personalized, multi-channel lifecycle programs across email, SMS, Direct Mail, voice, and CRM, partnering closely with Product, Analytics, Creative, and Operations to deliver measurable business impact at scale.

Requirements

• 8+ years of experience in CRM and lifecycle marketing, with a strong foundation in consumer-facing and financial services environments.
• Experience building and executing multi-channel lifecycle campaigns across email, SMS, and Direct Mail in fast-paced, growth-oriented organizations.
• Deep expertise in lifecycle marketing frameworks, including triggered campaigns, segmentation, personalization, and journey orchestration.
• Strong analytical and data skills, including the ability to interpret results, measure KPIs (LTV, churn, engagement), build reports, and influence strategy.
• Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud), A/B testing frameworks, and analytics dashboards.
• SQL proficiency and comfort conducting independent analysis to make data-driven recommendations.
• Proven ability to manage creative development, testing, and production workflows end-to-end.
• Strong project management, communication, and collaboration skills, with experience leading cross-functional initiatives and delivering multiple workstreams on tight timelines.

Nice To Haves

• Experience in high-consideration consumer products, including consumer lending, subscription-based, or direct-to-consumer businesses with a sales component.

Responsibilities

• Lifecycle Strategy & Execution: Develop a lifecycle marketing strategy, accelerating Point’s growth by driving higher conversion across every stage of the journey from a lead to a customer. Create and manage targeted, personalized campaigns across email, SMS, Direct Mail, Voice calls, and CRM touchpoints. Build segmentation strategies, trigger-based journeys, and automation flows based on customer behavior, funnel stage/engagement, demographics, and value
• Performance Analytics: Partner with Analytics/Data Science to define and track key lifecycle metrics and inform campaign optimization. Write SQL queries and independently analyze campaign performance to uncover insights, measure ROI, and recommend optimizations.
• Creative Development & Testing: Author creative briefs, draft messaging, and lead cross-functional collaboration to develop, iterate, and test new creative concepts. Partner with Creative/Content teams to ensure messaging accuracy, compliance, and brand consistency.
• Technology Management: The Senior Manager will partner closely with Engineering, Data, and IT to ensure lifecycle marketing platforms like Salesforce Marketing Cloud, MailChimp, and other CRM systems are appropriately configured, integrations are functioning correctly, data flows are accurate, segmentation logic is reliable, and campaign deployment processes are seamless. They will evaluate new technologies, manage vendor relationships, maintain best-practice governance, and ensure the lifecycle marketing tech stack is scalable, efficient, and aligned with evolving business needs.
• Operations : This role also oversees the operational excellence of the lifecycle program, ensuring campaigns are delivered as planned, all technical elements (links, tracking, rendering) function correctly, and deliverability best practices are consistently applied to maximize inbox placement and engagement.
• Experimentation: Run experiments on new creative, targeting strategies, and optimization of the mail decision to meet business growth goals while managing risk.
• Project & Budget Management: Oversee complex, multi-workstream projects with strong attention to detail and clear communication across stakeholders. Manage budgets related to direct mail and cross-channel acquisition, ensuring efficient allocation and high ROI.

Benefits

• Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
• Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
• Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
• Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
• Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
• Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
• Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, and a one-time home office reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees