Walmart-posted 25 days ago
$117,000 - $234,000/Yr
Full-time • Senior
San Bruno, CA
11-50 employees

Sr. Manager, Learning & Development, Product & Certification Programs The Sr. Manager, Learning & Development, Product & Certification Programs is a strategic, player/coach leader responsible for driving the design, development, and delivery of Walmart Connect’s internal and external product education and certification programs. This role combines strategic leadership, hands-on content creation, and facilitation expertise to ensure that associates, advertisers, and partners have the skills and confidence to effectively use Walmart Connect’s advertising products and solutions. Reporting to the Director of Learning & Development, Product, Certification, and Learning Platforms, this leader drives the evolution of Walmart Connect Academy into a world-class learning ecosystem, delivering product mastery, certifications, and partner enablement programs that directly improve platform adoption, campaign performance, and advertiser ROI. By creating scalable, data-driven learning programs for internal teams and external audiences, this role ensures that Walmart Connect’s education strategy fuels growth, retention, and industry credibility.

  • Strategic Leadership & Academy Expansion Lead the expansion of Walmart Connect Academy into a unified learning platform supporting both internal associates and external advertisers, agencies, and partners.
  • Serve as a player/coach who manages a team of designers and vendors while personally developing and delivering key learning programs and certifications.
  • Partner cross-functionally with Product, Marketing, Partner Management, and Sales to align product and certification programs with business goals and go-to-market priorities.
  • Identify opportunities to build role-based learning paths that increase product knowledge, adoption, and confidence across all learner groups.
  • Program Design, Content Development & Facilitation Design and deliver multi-modal learning programs; Instructor-Led Training (ILT), Virtual ILT (vILT), eLearning, video, simulations, microlearning, and blended learning, tailored for both internal and external audiences.
  • Build modular, tiered curricula (101/201/301) that progress from foundational product knowledge to advanced campaign strategy and platform optimization.
  • Apply instructional design, UX, and visual storytelling principles to create high-impact content that engages and inspires learners across roles and experience levels.
  • Develop visually compelling, emotionally resonant learning assets using tools such as Articulate Rise/Storyline, Adobe Captivate, Camtasia, Vyond, and Adobe Creative Suite.
  • Facilitate live and virtual product training sessions, certifications, and enablement workshops for Walmart Connect associates, advertisers, and partners.
  • Partner with SMEs and leaders to ensure program content reflects the latest product updates, features, and performance best practices.
  • Certification Program Management Oversee the full lifecycle of Walmart Connect’s certification programs, from concept and assessment design through delivery, localization, and renewals.
  • Ensure certifications are industry-recognized credentials that elevate Walmart Connect’s reputation and partner confidence.
  • Build and maintain governance and version control processes to ensure accuracy, consistency, and alignment with product evolution.
  • Collaborate with Learning Platforms and Tech teams to manage certification data, reporting, and learner tracking within the LMS.
  • Measurement & Business Impact Define learning KPIs and success metrics that tie directly to business outcomes (e.g., advertiser spend, platform usage, internal product proficiency, campaign performance).
  • Partner with analytics and business intelligence teams to evaluate learning impact and ROI using dashboards and data reporting.
  • Present insights and recommendations to leadership on program performance, adoption trends, and improvement opportunities.
  • Continuously refine learning strategies to ensure content remains relevant, scalable, and impactful for both internal and external learners.
  • Collaboration & Stakeholder Engagement Collaborate closely with Product, Partner Management, Marketing, and Sales Enablement to align training with product launches, feature updates, and strategic priorities.
  • Conduct needs analyses and learning discovery sessions with internal teams and external clients to uncover capability gaps and design targeted learning solutions.
  • Build relationships with agencies, advertisers, and enterprise partners to co-create customized learning programs that drive adoption and satisfaction.
  • Represent Walmart Connect Academy externally as a trusted education ambassador, promoting the Academy’s value to partners, clients, and the broader advertising industry.
  • Team Leadership & Vendor Oversight Lead, coach, and develop a team of learning designers, facilitators, and external vendors, ensuring delivery excellence across all programs.
  • Oversee vendor relationships for certification design, localization, translation, and content production to ensure high-quality standards.
  • Foster a collaborative, innovative team culture that prioritizes learning impact, creativity, and continuous improvement.
  • Bachelor’s degree in Business, Human Resources, Communications, Education, or related field and 4 years’ experience in adult learning, training content development, or related area OR 6 years’ experience in adult learning, training content development, or related area.
  • 7+ years of experience in Learning & Development, Customer/Partner Education, or Product Enablement, with a track record of success in internal and external learning environments.
  • Proven ability to design and deliver multi-modal product education programs (ILT, vILT, e-learning, microlearning, simulations, and video).
  • Expertise in certification program design, learning measurement, and ROI evaluation.
  • Strong understanding of ad tech, digital media, or SaaS product ecosystems.
  • Hands-on experience using learning design and creative tools (Articulate Storyline/Rise, Adobe Captivate, Camtasia, Vyond, Adobe Creative Suite, PowerPoint).
  • Demonstrated ability to conduct needs analyses and collaborate with SMEs to translate technical product knowledge into practical learning experiences.
  • Experience building structured curricula (101/201/301) and aligning learning to performance and business KPIs.
  • Excellent facilitation, storytelling, and stakeholder communication skills across technical and non-technical audiences.
  • Bachelor’s degree in Education, Instructional Design, Marketing, or related field required; Master’s preferred.
  • Certifications in Instructional Design, L&D, or Program Management (CPTD, Kirkpatrick, PMP, Agile) a plus.
  • Instructional Design Software
  • Leading cross-functional teams
  • Master’s degree in Learning and Development, Human Resources, or related field
  • Project Management Certification
  • Project management experience
  • Six Sigma certification
  • Supervisory experience
  • At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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