Senior Manager, Journey Optimizer Developer

Wyndham Hotels & Resorts Inc.•Parsippany, NJ

45d•$120,000 - $145,000•Onsite

About The Position

Wyndham Hotels & Resorts is seeking Adobe Journey Optimizer Developer to support the growth of our guest engagement program by building omni-channel, dynamic and personalized journeys that drive impactful business results for portfolio of hotel brands and loyalty program. The ideal candidate is a collaborative & curious individual who pursues excellence in their work, proactively finds new ways to add value to the business, and is a transparent, clear communicator. This role is instrumental in evolving our guest engagement program in close partnership with creative services, integrated marketing, marketing operations, global marketing teams, and agency partners. They will serve as the lead journey developer within a top tier journey orchestration platform. Key responsibilities will be end to end execution of new guest journeys, maintenance and optimization of existing journeys, data management, journey analysis, as well as execute project management tasks like resource alignment & timeline management.

Requirements

Works well under pressure.
Excellent multi-tasker with proven ability to prioritize tasks and projects.
Ability to work autonomously with stellar time-management skills.
Willingness to occasionally work off-hours to meet deadlines.
Able to work both independently and in a team environment.
Skillful in creative problem solving, negotiating and resolving conflict.
Possesses the ability to view experiences from a customer/guest perspective and make recommendations/callouts for optimization.
Keen prioritization/adaptation skills; Ability to shift focus as business needs dictate.
Excellent interpersonal skills; Ability to establish, strengthen, and nurture productive relationships with internal and external stakeholders.
Strong presentation, negotiation, and communication skills (verbal and written).
Must be results-driven, proactive, innovative, solutions-oriented, and curious.
Must possess agility of thought (move seamlessly from big- picture strategy to flawless detailed execution).
Proven track record of delivering successful, customer-centric digital experiences, preferably in an omnichannel or B2C environment.
Strong understanding of journey orchestration, customer segmentation, and personalization strategies.
Familiarity with pulling and interpreting data to make business decisions using analytics and segmentation tools such as Adobe Analytics.
10+ years of experience as a digital marketing or customer engagement role.
3-5 years experience with Adobe Experience Platform technologies, such as Adobe Analytics, Adobe Journey Optimizer, and Adobe Campaign, or similar technologies.
Bachelor's Degree from an accredited college or university.

Responsibilities

Collaborate with stakeholders throughout the marketing teams and leadership to understand business requirements and translate them into technical requirements for campaigns.
Develop and implement Adobe Journey Optimizer campaigns and workflows based on business requirements and marketing objectives.
Configure and test Adobe Journey Optimizer campaigns across email, SMS, Push, App and Web touchpoints to ensure accurate tracking, targeting, and messaging
Manage the full production process from establishing timelines to uploading creative assets, coordinating stakeholder validation.
Implement best practices for data management, segmentation, personalization, and automation within Adobe Journey Optimizer.
Journey performance analysis to identify insights for continuous journey refinement and recommend strategies to maximize customer engagement and conversion.
Develop testing plans and strategies to optimize campaign effectiveness and customer journeys.
Stay up to date with the latest Adobe Journey Optimizer features and capabilities and make recommendations for how they can be leveraged to improve campaign performance or process effeciencies.

Benefits

Health insurance with HSA and FSA options
Dental insurance
Vision insurance
Life/AD&D insurance
Short- and Long-Term Disability coverage
401(k) with generous company match
Vacation time- Accrue 2.019 hours of paid vacation per week
Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2025, there is an additional 8 days of paid company closure).
Paid sick leave accrued as state and local laws require
Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.