Senior Manager, International Business Management

Balsam Brands • Redwood City, CA

185d • $144,000 - $180,000

About The Position

As Sr. Manager, International Business Management, you will oversee and optimize Balsam Hill’s current business performance in Canada and Australia, while evaluating expansion opportunities into select Pacific-adjacent regions—such as Latin America and Asia—where we currently have no footprint. You’ll define go-to-market strategy, test viable business models, achieve profitability targets, and build a repeatable framework for regional growth. Reporting to the SVP of International, you’ll collaborate closely with marketing, e-commerce, logistics, wholesale, indirect, finance, legal, and product teams to enhance brand presence and revenue in these strategic markets. This full-time position and is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

Requirements

• 10+ years in international business development, market entry, and leadership in retail or e-commerce.
• Proven track record launching or scaling into 2+ markets, ideally including Canada, Australia, Latin America or Asia.
• Demonstrated end-to-end P&L management, forecasting, and budgeting.
• Strong execution in omnichannel environments—online, retail, and/or wholesale.
• Cross-functional leadership experience with multiple business functions.
• Excellent analytical thinking and negotiation skills.
• Very strong business acumen and sound judgment to make short and long-term decisions, even when data is scarce.
• Bachelor’s degree required; MBA or equivalent advanced degree preferred.

Responsibilities

• Lead and optimize performance in Canada and Australia, ensuring alignment with revenue, margin, and brand goals.
• Define and track KPIs—including revenue, margin, conversion, CAC, and market penetration—using dashboards and analytics.
• Conduct business reviews, surfacing key trends, risks, and opportunities, and delivering clear, insight-driven recommendations.
• Drive seasonal pricing and promotional effectiveness through enterprise platforms and strong cross-functional alignment.
• Drive cross-functional execution across ecommerce, marketing, logistics, finance, merchandising, legal, and operations to achieve regional goals.
• Guide direct report(s) and partners by identifying growth opportunities, leveraging strengths, and developing talent for broader organizational impact.
• Develop and manage forecasts, budgets, and P&L performance at regional and pilot-market levels.
• Balance short-term profit targets with long-term growth, highlighting trade-offs and investment needs.
• Assess new opportunities across Latin America and Asia-Pacific using market data, consumer insights, and feasibility criteria.
• Lead pilot initiatives to explore and validate new go-to-market models—marketplaces, wholesale, franchise, or distributor structures—for international growth beyond current markets.
• Build business cases and lead go/no-go decisions grounded in data and operational readiness.
• Represent customer and market needs to influence product, pricing, and promotional decisions across global teams.

Benefits

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly.
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members.
• Up to $2,000 annual funding toward HSA accounts.
• Medical, transit, dependent care FSA.
• Infertility coverage offered on all medical plans.
• Generous parental leave program and flexible return options.
• Company-paid life and AD&D insurance.
• Company-paid short and long-term disability insurance.
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year.
• Employee Assistance Program (EAP) and other mental health and wellness perks.
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages.
• Paid 5-week sabbatical leave after 10 years of employment.
• Annual continuous learning benefit up to $1,000 per person, per fiscal year.
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment.
• Generous team member merchandise discount.
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees