Senior Manager, Interconnected E-comm and Personalization Analytics

The Home Depot

1d•Hybrid

About The Position

The Home Depot Canada is a unique opportunity for you to become part of a transformative retail disrupter as we continue our mission to provide the best interconnected shopping experience to our customers. The Senior Manager, E-Commerce and Personalization Analytics will support the implementation of our digital analytics operations, focusing heavily on customer journey analysis, personalization measurement, and the frontier of AI-driven commerce. Responsibilities include measuring the impact of online products, campaigns, and targeted experiences, defining the data requirements to support digital analytics, and collaborating closely with personalization strategy and digital product teams to advance our e-commerce objectives. As part of a high-energy, diverse, fast-paced, and innovative culture, the Sr. Manager will be expected to engage with our business partners to identify data-driven opportunities; map digital behaviors to strategic optimizations; and guide and inspire the teams in best practices, and evangelize strategic use of data throughout the marketing and e-commerce, merchandising and Pro businesses.

Requirements

7-10 years of experience in e-commerce analytics, customer journey analysis, conversion rate optimization (CRO), or digital personalization measurement.
Extensive experience using enterprise digital analytics tools (e.g., Adobe Analytics, Google Analytics 360, Salesforce Analytics), and understanding of personalization/testing platforms (e.g., Adobe Target, Salesforce Marketing Cloud), customer data platforms (e.g., Amperity).
Proven experience developing tracking methodologies for emerging digital channels, with a strong understanding of LLMs, conversational commerce, and autonomous AI agents.
5-10 years of leading teams to deliver digital data analytics and optimization insights for cross-functional business teams.
Strong understanding of tagging management systems (e.g., Metarouter, GTM) and data querying (SQL, BigQuery).

Nice To Haves

MBA or MS degree in Business Analytics, Marketing, Economics, or other related fields.
Certifications in Adobe Analytics, Google Analytics, or relevant digital marketing platforms are an asset.

Responsibilities

E-Commerce & Customer Journey Analytics Lead deep-dive analyses into the customer journey, evaluating website traffic, cross-device behavior, and funnel conversion to generate actionable insights.
Develop automated dashboards and reporting frameworks to provide real-time visibility into digital KPIs, traffic sources, and behavioral trends.
Offsite AI Commerce & Emerging Channels Analytics Establish tracking and measurement frameworks for offsite AI shopping behaviors, analyzing how conversational AI interfaces (e.g., ChatGPT, Gemini) and native AI shopping assistants interact with our brand and product catalogue.
Develop analytics methodologies to measure the performance of new AI-driven shopping channels, including third-party AI app integrations and instant checkout pathways within Large Language Model (LLM) environments.
Differentiate and analyze traffic generated by AI "computer use" agents browsing the site on behalf of customers versus direct human traffic, ensuring overall data integrity and understanding agent-driven conversion paths.
Partner with technical teams to ensure analytics tags and telemetry are optimized to capture intent and behavior from autonomous AI shoppers and offsite digital assistants.
Personalization Measurement & Collaboration Partner closely with teams who define the personalization strategy and A/B testing roadmaps to establish robust measurement frameworks and define success metrics.
Measure and evaluate the performance of targeted experiences, customer segmentation strategies, and recommendation engines, providing data-driven feedback to optimize the user experience.
Spearhead initiatives to streamline the reporting and analysis of optimization projects, ensuring clear visibility into ROI and conversion lifts.
Data Management Oversee team responsible for digital marketing-tagging strategy (Client and Server side), Adobe analytics tagging, implementation and tracking for web analytics, marketing campaigns to generate actionable insights.
Collaborate closely with IT teams to ensure the effective stewardship of data assets, aligning on best practices for data governance, security, and scalability.
Leadership and Team Management Be a subject matter expert in digital analytics, conversion rate optimization (CRO), and personalization measurement to derive meaningful and actionable insights.
Ability to influence without direct control in adjacent areas of data and analytics across the organization to find common purpose, drive efficiencies, and sustain strong working relationships.
Mentor and develop the technical and business skills of digital analysts and junior team members, ensuring technical excellence and professional growth.
Stay up to date with the latest advancements in digital analytics technology and industry trends and propose roadmaps that align with the marketing and e-commerce strategy.