Senior Manager, Integrated Campaigns

Recreational Equipment • Seattle, WA

290d • $125,300 - $212,900

About The Position

REI Co-op focuses on discovering, building, and celebrating better work methods. This helps people find and pursue a love of the outdoors. Working for the co-op means doing your best work with support to live your best life. You also help shape the future of the outdoors for people and the planet. This job contributes to REI's success by leading a team responsible for marketing strategy and campaigns. You and your team will be at the forefront of leading cross-divisional and marketing partners to drive the business and the brand forward by designing marketing strategies and integrated campaigns that amplify across customer touchpoints. A champion of the REI brand and the co-op's strongest points of differentiation, this role and their team is central to engaging with customers to drive prioritized customer behavior. Leading with a spirit of innovation, this role takes into consideration customer and business insights, the competitive landscape, and culture to define strategies and deliver business outcomes.

Requirements

• 8+ years of progressively responsible marketing leadership, including management of direct reports.
• Professional knowledge of marketing competencies including marketing strategies, campaign strategies, briefs, communication strategies, and go-to-market development.
• Experience developing and leading teams accountable for full-funnel marketing campaigns.
• Previous brief writing accountability and leading teams to deliver clear, informed briefs.
• Innovative and strategic thinking related to go-to-market campaign amplification across paid, earned, and owned channels.
• Ability to clearly articulate a compelling vision and strategy.
• Exceptional data-driven skills with experience building campaigns using business and customer insights.
• Proven ability to leverage customer, cultural, and competitor insights to inform campaign positioning and strategic recommendations.
• Build capacity of individuals and teams through effective employee development, involvement, communication, and management.

Nice To Haves

• Bachelor's degree in business, marketing or related field.
• Experience in a multi-channel retail company with revenue of $2B+.
• Understanding of the REI brand and the outdoor specialty retail business.

Responsibilities

• Model and act in accordance with REI's guiding values and mission.
• Identify and communicate key responsibilities and practices to promote a successful attitude, confidence in leadership, and teamwork.
• Support the implementation of company programs, procedures, methods, and practices to promote REI key messages.
• Challenge and inspire employees to achieve business results.
• Ensure employees adhere to legal and operational compliance requirements.
• Oversee training and development of employees directly and indirectly managed and make effective staffing selections.
• Conduct and ensure the completion of performance reviews.
• Provide coaching, direction, and leadership support to employees to achieve department, company, and customer results.
• Establish and maintain influence within the department.
• Manage and develop a team of eight, including four Senior Program Managers, three Program Managers, and a Program Specialist.
• Oversee the development of marketing and campaign strategies that deliver business and customer outcomes.
• Manage marketing's adoption and team's delivery of category and membership annual marketing plans.
• Partner with Customer, Marketing, Merchandising, and Omni partners to identify actionable insights to inform marketing and campaign strategies.
• Deliver strategic, integrated marketing campaigns that drive outcomes.
• Develop recommendations for in-year marketing campaign calendar pivots based on business, customer, and cultural opportunities.
• Stay informed about business performance, campaign results, customer insights, and external trends to influence current and future campaigns.
• Champion go-to-market process and workflow, proactively manage team's deliverables, and influence campaign process optimization.
• Support the Annual Marketing Plan development and deliver high-level business and marketing strategies.

Benefits

• Generous employee discount.
• Access to health benefits.
• Retirement savings plan.
• Accrued time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Education Level: Bachelor's degree