Senior Manager - Insights & Innovation (Remote)

Antelope • Chicago, IL

92d

About The Position

Antelope is seeking a Senior Manager - Insights & Innovation to drive consumer insights, brand strategy, and innovation initiatives across our portfolio of high-quality pet brands. This role will lead the development of consumer-driven strategies that fuel brand growth, manage our innovation pipeline, and guide cross-functional teams to bring impactful new products to market. The ideal candidate will combine analytical rigor with creativity, translating insights into actionable strategies that deliver double-digit growth across brands.

Requirements

• 8–10 years of progressive experience in brand strategy, consumer insights, and/or innovation within CPG is a must.
• Proven ability to design and lead consumer insights programs (qualitative & quantitative) and translate findings into actionable strategies.
• Demonstrated success managing brand P&L, with experience in pricing, promotion, portfolio management, and channel strategy.
• Strong background in innovation pipeline development, from ideation through commercialization, including category expansion.
• Experience leading portfolio optimization and SKU rationalization to strengthen performance and align with channel dynamics.
• Skilled in customer segmentation and applying insights to optimize media investment and messaging.
• Proven track record of building strong cross-functional partnerships to drive results.
• Demonstrated leadership in developing and coaching high-performing teams, with the ability to act as a strategic partner on enterprise-level initiatives.
• Analytical, strategic, and creative thinker with the ability to balance data-driven rigor and brand storytelling.
• Must love dogs or cats (& treats!).

Responsibilities

• Lead qualitative and quantitative consumer insights initiatives, translating findings into strategies that strengthen brand positioning and fuel growth.
• Provide senior leadership with regular, data-driven updates on consumer trends and brand health.
• Build scalable frameworks to stay close to shoppers and consumers, ensuring insights directly inform portfolio strategy.
• Develop and implement customer segmentation strategies to optimize media investment and messaging effectiveness.
• Own brand P&L delivery, balancing revenue growth with profitability.
• Partner cross-functionally to prioritize key initiatives that strengthen brand positioning and accelerate growth.
• Execute integrated marketing plans across paid, earned, and owned channels to increase awareness, household penetration and drive brand loyalty.
• Ensure a consistent, compelling brand voice across all touchpoints.
• Build and manage a robust innovation pipeline that spans categories and brands.
• Partner cross-functionally to bring new products from ideation to successful commercialization.
• Identify and pursue category expansion opportunities that align with consumer needs and Antelope’s growth ambitions.
• Lead marketing input into portfolio optimization and SKU rationalization to strengthen brand performance.
• Collaborate with Sales and Brand teams to develop a prioritized product pipeline that supports multi-channel growth.
• Align portfolio strategy with evolving channel dynamics and consumer demand to maximize reach and impact.
• Coach and mentor brand management team members, building a high-performing and accountable function.
• Serve as a strategic partner on high-priority initiatives, providing focus and driving impact across the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 11-50 employees