Senior Manager, Influencer Marketing

Activision Blizzard • Santa Monica, CA

123d

About The Position

As Senior Manager, Influencer Mobile Marketing, you will lead Call of Duty Mobile's global creator strategy end‑to‑end — from insight‑driven planning through execution, optimization, and measurement across key seasonal beats and feature launches. You'll manage a high‑performing team and agency partners, integrate closely with Product, Social, Community, PR, Global and Regional Marketing, to translate creator impact into business outcomes (reactivation, retention and brand engagement). The bar is storytelling craft and operational excellence.

Requirements

• 8-10+ years in influencer/creator marketing (gaming preferred), with 3-5+ years of direct people management
• Proven track record of end‑to‑end ownership of complex, global, multi‑channel creator programs tied to major launches or key marketing beats
• Ability to connect creator programs to business outcomes; fluency with social video analytics; hands‑on experience with Tubular Labs and/or StreamHatchet a plus
• Excellent brief writing, storytelling, and executive communication
• Exceptional program management across multiple simultaneous workstreams and partnership relationships
• Experience managing large creator budgets

Nice To Haves

• Passion for mobile gaming and creator ecosystems; deep understanding of FPS communities and platform trends

Responsibilities

• Develop and own the global influencer strategy and roadmap across seasonal GTM, content drops, and feature launches; define audience approaches across key audience cohorts
• Lead and grow an internal team; set goals, coach for performance, and build career paths
• Oversee agency/vendor relationships, scopes, and SLAs to ensure quality and speed
• Manage end‑to‑end program delivery: briefing → creator selection → contracting → production → approvals → launch → postmortem
• Establish influencer measurement frameworks; operationalize reporting and define key business KPIs and product needs to maximize impact
• Drive cross‑functional alignment with Product, Live Ops, Legal, Comms, and Social; unblock issues quickly
• Communicate strategy, progress, and learnings to leadership; influence partner teams using strong stakeholder management skills and business acumen

Benefits

• Comprehensive benefits promoting physical, emotional, and financial well-being
• Diversity and inclusion initiatives
• Career development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Publishing Industries