Senior Manager, In-App Marketing Strategy | Retail Bank

Capital One • McLean, VA

302d • $155,300 - $194,900

About The Position

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking a data-driven Senior Manager of In-App Marketing on our Retail Bank Marketing Team to further the evolution of our marketing strategy, capability and execution. The ideal candidate is a seasoned leader with experience in creating and managing personalization strategies at scale, helping the Bank connect the right message with the right customer, turning our first party data into a competitive advantage. Reporting into the Bank's Director of Digital Marketing, the Senior Manager of In-App Marketing is a key member of the Bank's Integrated Marketing team, and will lead an in-house team of high-performing marketers dedicated to marketing within our Capital One mobile apps to reach customers, cross-sell new products, drive new account generation and deepen customer engagement. In addition to campaign ownership, you will be a key contributor to developing our overarching channel strategy and long term vision & roadmap. You will work with our Product and Technology partners to understand their roadmaps, and will work with Channel Strategy and Bank Marketing leadership to identify opportunities for channel innovation and drive that agenda forward. The ideal candidate will have experience managing product marketing campaigns within short-form channels - developing campaign intent, test & learn strategy development, creative development, customer journey mapping & orchestration, stakeholder socialization & communication, and performance tracking & optimization. To be successful in this role, the ideal candidate will be comfortable working within ambiguity and navigating an ever-changing business landscape. The ideal candidate will have a keen eye for data & analytics and experience delivering thoughtful, data-driven strategic recommendations to partners and leaders. If you are energized by transforming the banking industry with a human-centric approach, improving customer outreach, influencing branding, growing as a marketer, and driving business results, this is the role for you.

Requirements

• Bachelor's degree or military experience
• At least 8 years experience in product marketing
• At least 8 years experience planning, executing and analyzing marketing programs
• At least 8 years of experience in Business to Consumer direct response marketing
• At least 8 years of experience in interpreting marketing program results, identifying cause & effect trends in executions and adapting best practices into future campaigns
• At least 4 years of leadership experience in building and managing teams

Nice To Haves

• Master's degree
• 10+ years of experience in Direct Marketing and Brand Management in a Business to Consumer (B2C) environment
• Experience engaging and influencing cross-functional working partnerships in a global organization with a range of senior stakeholders and different needs
• Salesforce Marketing Cloud Experience

Responsibilities

• Own the Bank's In-App strategy, development, execution and performance, leveraging first party data and our world-class MarTech stack to deliver business goals
• Own development, execution, monitoring and optimization of marketing strategies within our Capital One owned applications
• Act as a strong, confident, and visionary team lead, with the capability to translate strategy into action for direct reports
• Lead our marketing personalization strategy in partnership with the broader marketing, Data & Market teams
• Lead, develop and build a high performing team
• Work with other channel strategy leads and broader Marketing organization to coordinate campaigns and customer journeys across multiple channels in an integrated way
• Continuously monitor campaign performance and identify/execute opportunities for in-flight enhancements
• Keep pace with Bank & Enterprise Product & Technology enhancements to identify opportunities for channel innovation & optimization
• Manage stakeholder communications and expectations throughout the campaign lifecycle
• Recommend new testing opportunities to inform audience & optimization and drive business growth in an efficient & profitable manner
• Influence and gain buy in from senior leaders on new, innovative marketing initiatives
• Lead the program's evolution by enhancing BAU (business as usual) and trigger campaigns, customer journeys, segmentation capabilities
• Advance our channel optimizations by improving analytics and testing capabilities, measurement/KPI (Key Performance Indicator)/metrics framework and reporting suites
• Partner with our Martech team to shape the personalization and customer journey roadmap
• Partner with our creative team to optimize creative assets
• Collaborate with cross-functional partners to design multi-channel lifecycle journeys

Benefits

• Comprehensive health benefits
• Financial benefits
• Inclusive set of benefits that support total well-being
• Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree