Senior Manager I, Marketing & Campaign Strategy

Ricoh Careers-posted 19 days ago
Full-time • Manager
Hybrid • Boulder, CO
5,001-10,000 employees
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The Senior Manager I, Marketing & Campaign Strategy is responsible for developing and executing strategies that align with business objectives for campaigns and go-to-market initiatives. This role requires a strategic thinker with a deep understanding of market dynamics and company culture. The ideal candidate is a collaborative leader who embraces innovation and ensures best-practice marketing principles are embedded in campaign design. This position will play a critical role in shaping strategy and managing both digital and non-digital campaigns to drive sales pipeline, support retention, and increase revenue.

  • Translate business goals into actionable marketing strategies, integrated campaign plans, and audience-specific content strategies that deliver engagement, leads, pipeline, and revenue.
  • Develop and execute integrated marketing campaigns using a mix of tactics, including multi-channel digital programs, content marketing, web updates, account-based marketing, social media, events, advertising, and direct mail.
  • Ensure consistent, benefit-focused messaging across all marketing deliverables to address customer needs and opportunities.
  • Utilize marketing automation tools to set up and optimize multi-step campaigns; experience with CRM systems is essential.
  • Collaborate with cross-functional teams to align new programs with marketing strategy, sales objectives, partnerships, and value propositions.
  • Manage timely campaign delivery and execution, monitoring performance and implementing course corrections as needed.
  • Provide regular updates to stakeholders to maintain alignment and transparency.
  • Maintain a strong understanding of the buyer journey to inform campaign design and execution.
  • Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent combination of education and experience).
  • 5+ years of experience in campaign management or a deep understanding of the production printing industry.
  • Proven success in creating and executing impactful marketing strategies that drive demand.
  • Experience developing, executing, and optimizing integrated campaigns across digital, social media, search, email, advertising, events, and content creation.
  • Exceptional B2B writing and presentation skills (including PowerPoint).
  • Strong understanding of the marketing funnel, metrics, and analytics for campaign optimization.
  • Proficiency with CRM and marketing automation platforms.
  • Excellent communication, collaboration, and cross-functional influencing skills.
  • Knowledge of messaging methodologies and ability to stay current with marketing and technology trends.
  • Critical thinking, project management, and time management skills.
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