Senior Manager, HCP Marketing

Haemonetics • Boston, MA

92d

About The Position

The Senior Manager, HCP Marketing will support the delivery of the Americas marketing strategy by overseeing development of HCP programs, and ensuring those programs are delivered to customers and monitored for effectiveness. This role will report to the Director of Marketing, Americas. Establishes, directs, and coordinates HCP marketing strategy and activities for the BMT franchise. Build and nurture KOL relationships in support of the Hemostasis Management portfolio; manage engagements with this group to support speaker program activities, congress presence/events, webinars and other programs as needed. Translate scientific and clinical insights into compelling, compliant HCP messaging and materials. Responsible for developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc. In collaboration with Global Portfolio Marketing and Market-Engagement Services, creating and reinforcing value proposition to drive marketing campaigns, field enablement, partner support, and product launches. Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions. Customer-facing liaison responsible for collaboration of voice of customer, user communities and market / industry relationships. Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects.

Requirements

• 7+ years marketing experience in biotech, pharmaceutical or life sciences.
• Proven record of building HCP marketing plans.
• Previous IVT experience in a marketing, sales, or clinical setting preferred.
• Experience in life sciences’ HCP marketing, industry advocacy, and clinical engagement.
• Strong social skills and maturity for presenting ideas to diverse individuals.
• Excellence in collaborative and cross-functional problem solving and communications.
• Innovative thinking and a sense of urgency.
• Passion for helping patients and their communities.
• Bachelor’s degree required; MBA or additional education in life sciences a plus.

Responsibilities

• Oversee development of HCP programs and ensure delivery to customers.
• Monitor effectiveness of HCP programs.
• Establish and coordinate HCP marketing strategy for the BMT franchise.
• Build and nurture KOL relationships to support Hemostasis Management portfolio.
• Manage engagements with KOLs for speaker programs, congress events, webinars, etc.
• Translate scientific and clinical insights into HCP messaging and materials.
• Develop value proof points and deliverables such as case studies and testimonials.
• Collaborate with Global Portfolio Marketing and Market-Engagement Services.
• Create and reinforce value propositions for marketing campaigns and product launches.
• Gather market insights and conduct VoC with Global Product Marketing.
• Act as a customer-facing liaison for voice of customer and market relationships.
• Influence go-to-market strategies and craft clinical and operational value messaging.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees