Senior Manager, HAE Digital Marketer

Takeda Pharmaceutical Company • Cambridge, MA

147d • $137,000 - $215,270 • Remote

About The Position

As Senior Manager, HAE Digital Marketer, you will be responsible for Omnichannel Campaign Planning and Digital Execution, including the design, execution, measurement and optimization of high-value digital touchpoints which deliver upon brand strategic imperatives for the HAE franchise. You will deliver a best-in-class customer experience, your role will be critical to simply and effectively pull strategic messaging into digital channels (including digital media, website, CRM, and Rep triggered emails) aligned to customer experience maps, connecting personal and non-personal engagements in one seamless experience. You will work synergistically with brand partners to build and deliver the customer experience. You will partner with Commercial Analytics & Insights (CA&I) and Digital, Data & Technology (DD&T) partners to measure and optimize the performance of omnichannel marketing campaigns. You will lead translation of digital metrics to enable an understanding of campaign performance; then use those insights to drive campaign optimizations. This requires a strong cross-functional, and cross-agency leadership approach and an ability to prioritize effectively. You will report to RDBU Omnichannel Marketing Capabilities Lead.

Requirements

• Bachelor's degree plus 5+ years of experience required (biopharma, consumer packaged goods, agency, etc). MBA a plus.
• Drive business insights from performance data for relevant digital communication channels, including web, email, display and social promotions.
• Experience managing creative/digital agencies and budgets required.
• Understanding and demonstrated experience in digital marketing with data and omnichannel focus.
• Demonstrated project management skills.
• Accountable: Results oriented, organized, attention to detail, prompt, and able to meet deadlines.
• Work on a team and independently.
• Strong presentation skills, including the ability to communicate objectives and results to a variety of audiences.
• Proficiency in Microsoft Excel and PowerPoint.

Nice To Haves

• Knowledge of Tableau or similar data visualization software preferred.
• MLR experience preferred.

Responsibilities

• Bring subject matter expertise on digital best practices to strategy and execution on all franchise digital initiatives, collaborating with Brand counterparts on implementation and performance insights to support HAE Strategic Imperatives.
• Partner with Corporate Communications, DD&T and CA&I to drive omnichannel strategy and execution across HAE portfolio to enhance customer and patient experience.
• Be the primary contact for DAOR - overseeing all execution and budgeting.
• Lead digital execution and measurement plans across HAE products.
• Manage annual promotional budget for all media and digital execution across the portfolio.
• Ensure all resources and programming are in alignment with Takeda Compliance, Legal and Regulatory requirements.
• Represent in the review and approval process of promotional initiatives at PRT.

Benefits

• Medical, dental, vision insurance.
• 401(k) plan and company match.
• Short-term and long-term disability coverage.
• Basic life insurance.
• Tuition reimbursement program.
• Paid volunteer time off.
• Company holidays.
• Well-being benefits.
• Up to 80 hours of sick time per calendar year.
• Accrual of up to 120 hours of paid vacation for new hires.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree