Senior Manager, GTM & Commercialization

Visa•San Francisco, CA

10d•Hybrid

About The Position

What You’ll Do: GTM Content Development: Create sales enablement materials such as product playbooks, messaging frameworks, competitive positioning, and client-facing collateral. Maintain and update content to reflect new product features and market changes. Market & Competitive Analysis: Conduct research on industry trends, competitor offerings, and client needs to inform GTM strategies. Analyze performance data to identify opportunities for improvement in positioning and commercialization. Use analytics and ideal client profiles to develop 'qualified' target lists. Workstream Ownership: Manage specific GTM and commercialization workstreams, ensuring deliverables are completed on time and aligned with launch plans. Support pricing and packaging initiatives by gathering insights and preparing recommendations. Cross-Functional Collaboration: Partner with Product and Solutions teams to understand new offerings and translate technical details into clear, compelling sales narratives. Work closely with Sales to ensure enablement materials meet seller needs and support pipeline growth. Operational Support: Assist in tracking GTM execution milestones and reporting progress to leadership. Contribute to process improvements that make VAS products easier to sell and buy. This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Requirements

8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
5–7 years of experience in GTM strategy, commercialization, or sales enablement, preferably in technology or payments.
Strong analytical skills with experience conducting market and competitive research and ROI analysis.
Proven ability to create high-quality content for sales and client engagement.
Excellent organizational and project management skills, with ability to manage multiple workstreams.
Strong collaboration skills and ability to work effectively across Product, Sales, and Marketing teams.
Exceptional communication skills, both written and verbal.

Nice To Haves

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
Experience in strategy consulting preferred.
Understanding of Visa's ecosystem, with expertise in either the acceptance or risk space.

Responsibilities

Create sales enablement materials such as product playbooks, messaging frameworks, competitive positioning, and client-facing collateral.
Maintain and update content to reflect new product features and market changes.
Conduct research on industry trends, competitor offerings, and client needs to inform GTM strategies.
Analyze performance data to identify opportunities for improvement in positioning and commercialization.
Use analytics and ideal client profiles to develop 'qualified' target lists.
Manage specific GTM and commercialization workstreams, ensuring deliverables are completed on time and aligned with launch plans.
Support pricing and packaging initiatives by gathering insights and preparing recommendations.
Partner with Product and Solutions teams to understand new offerings and translate technical details into clear, compelling sales narratives.
Work closely with Sales to ensure enablement materials meet seller needs and support pipeline growth.
Assist in tracking GTM execution milestones and reporting progress to leadership.
Contribute to process improvements that make VAS products easier to sell and buy.