LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. We are seeking a highly skilled and strategic Senior Manager, GTM – Applications to lead initiatives focused on optimizing and scaling our Salesforce ecosystem and broader sales processes. As Senior Manager, GTM-Applications, you will serve as the strategic lead for end-to-end sales process design, technology enablement, and process optimization for LiveRamp’s go-to-market (GTM) applications. You will own and drive initiatives related to Salesforce and Quote-to-Cash transformations, focusing on the implementation and continuous improvements of CPQ (Configure Price Quote) or Revenue Lifecycle Management (RLM/RCA) modules and across the entire GTM tech stack. Your leadership will directly shape how commercial teams operate, automate, and scale sales functions leveraging Salesforce and advanced revenue management capabilities.