Senior Manager, Growth & CRO

Alphalion

15d • $70,000 - $115,000 • Remote

About The Position

The Senior Manager of Growth & CRO is responsible for driving exceptional execution across the initiatives that most directly impact Alpha Lion’s revenue and profitability. This role exists to embed and scale the company’s growth framework across core business projects, ensuring that optimization, experimentation, and learning are built into how the company operates.
Success in this role means translating growth strategy into consistently excellent execution. You will operationalize data-driven growth methodologies — including A/B testing, incrementality measurement, and conversion rate optimization — to improve performance, compound learnings, and create a durable competitive advantage in a highly competitive category.

Requirements

• Proven experience in growth, CRO, eCommerce, or performance marketing roles, with a track record of improving revenue and conversion metrics.
• Hands-on experience with experimentation frameworks, A/B testing, and performance analysis.
• Strong understanding of acquisition funnels, on-site optimization, and customer journey design.
• Comfort working cross-functionally with acquisition, creative, analytics, and technical partners.
• Experience operating in fast-paced, high-growth environments where priorities evolve quickly.
• Familiarity with eCommerce platforms, analytics tools, and testing software.
• Bachelor’s degree in Marketing, Business, Analytics, Economics, Engineering, or a related field, or equivalent practical experience in a performance-driven growth role.
• 5–8+ years of experience in growth, CRO, eCommerce, or performance marketing roles, with direct ownership of revenue-impacting initiatives.
• Demonstrated experience building, optimizing, and scaling acquisition funnels tied to meaningful revenue outcomes, ideally in a DTC or high-velocity eCommerce environment.
• Strong background in conversion rate optimization, including hands-on A/B testing, incrementality measurement, and funnel analysis across traffic sources and devices.
• Proven ability to improve key business metrics such as conversion rate, AOV, retention, and revenue per visitor through structured experimentation and continuous optimization.
• Experience supporting or contributing to subscription and/or loyalty programs, with an understanding of how product, messaging, incentives, and experience drive LTV.
• High level of comfort working with data, analytics platforms, and experimentation tools, translating insights into clear actions and measurable results.
• Experience partnering cross-functionally with Acquisition, Brand, Product, Engineering, and Analytics teams to deliver complex initiatives end-to-end.
• Familiarity with eCommerce infrastructure, QA processes, and launch execution, treating uptime, performance, and conversion flow as revenue-critical systems.

Nice To Haves

• Exposure to automation, AI tools, or operational scaling initiatives is a strong plus, with a mindset focused on leveraging and productivity gains.

Responsibilities

• Build, implement, and scale a repeatable system for developing and optimizing high-performing acquisition funnels.
• Lead CRO strategy across the customer journey, improving conversion rates, AOV, retention, and overall profitability.
• Design and execute structured experimentation programs, including A/B testing and incrementality measurement, to drive continuous improvement.
• Ensure flawless execution of campaigns, launches, and promotions by owning QA standards, uptime, and conversion flow performance.
• Partner cross-functionally with Acquisition, Brand, Product, and Data teams to align growth initiatives with business objectives.
• Support the evolution of subscription and loyalty programs to increase customer lifetime value.
• Continuously improve eCommerce infrastructure and processes to support scale, performance, and operational efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level