Senior Manager, Global Marketing Communications Strategy - Retail and Product

The Goodyear Tire & Rubber Company • Akron, OH

13d

About The Position

As the Senior Manager, Global Marketing Communications Strategy – Retail and Product, you will lead consumer‑driven, product‑focused communication strategies that strengthen brand relevance and drive retail demand across Goodyear’s global ecosystem. In this role, you will translate complex tire technologies into clear, compelling consumer narratives while aligning messaging with product roadmaps and cross-functional priorities. You will shape omnichannel retail communication plans informed by behavioral science and shopper insights, enhancing the buyer journey across digital and physical touchpoints. This position plays a critical role in elevating creative excellence, optimizing performance across channels, and bringing forward innovative approaches that keep Goodyear ahead of emerging consumer and retail trends.

Requirements

• Bachelor's degree in marketing, Communications, Merchandising, Design, Business or a related field.
• 8 or more years of experience in consumer, product, brand, or retail marketing.

Nice To Haves

• Proven success leading communication strategy in modern retail (direct-to-consumer [D2C] or omnichannel).
• Strong understanding of consumer behavior and behavioral economics.
• Skilled at turning product attributes into clear, compelling value propositions and integrated campaigns.
• Global expertise in digital marketing, omnichannel retail, and shopper strategy.
• Exceptional communication, leadership, and stakeholder‑influencing skills.
• Strong analytical capabilities - ability to interpret data and turn insights into strategic action, both upstream at the product level and downstream in execution.
• Passion for consumer trends, technology, and solving for a rapidly evolving shopper landscape.

Responsibilities

• Translate complex tire technologies into simple, consumer‑driven narratives informed by behavioral science and shopper insights.
• Develop integrated, omnichannel retail communication plans across digital, in‑store, social, search, and retail partners for launches, promotions, and category campaigns.
• Enhance the end‑to-end shopper experience by driving retail innovation, improving in‑store and digital communication, and promoting a test‑and-learn approach to activation.
• Oversee creation of insight‑driven creative content, ensuring modern, distinctive, and emotionally resonant storytelling across all formats.
• Monitor performance across retail and digital channels to optimize messaging, creative, and targeting, while staying ahead of consumer, retail, and e‑commerce trends.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level