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The Global Data Analytics Senior Manager will lead the company's Commercial and Marketing Analytics vision, manage strategic partner relationships, and implement new analytics capabilities across segments and markets. This role supports core growth strategies in collaboration with cross-functional teams, including Global/Segment/Market Insights and Analytics, IT/DTS, and Marketing & Commercial teams. Responsibilities include identifying and enhancing both foundational and innovative capabilities, improving enterprise solutions, and leading supplier engagements and RFPs. Key challenges in this role include: Overcoming industry challenges such as media fragmentation, person-level data availability, and growth opportunity assessment across markets; Developing and implementing technical capabilities that advance the portfolio, solve business problems, and drive results; Creating solutions resilient to global market variations in data, laws, partners, technology, and consumer adoption; Establishing frameworks to articulate consumer receptivity in a complex, fragmented landscape; Communicating complex capabilities simply and compellingly to achieve brand goals; Defining KPIs, scorecards, and reporting to diagnose success and recommend actions for marketing and commercial executions; Addressing challenges in gathering accurate competitive intelligence across the CPG industry.
