At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging. Join us on our One Perrigo journey as we evolve to win in self-care. Description OverviewCommercial Strategy & Execution (CS&E) is a mission-critical part of the sales function that represents the voice of the shopper & customer within the Category & Brand teams to create value by optimising internal plans to better enable Perrigo to win.Scope of the RoleLead development of the Category growth vision and business success model Lead the commercial input within the Category team of shaping the Category strategy for the future to be customer relevant and serve the markets to win. Translates category growth strategy into an externally inspiring sell that enables the markets, across all channels to articulate how Perrigo can help drive sustainable business growth Lead commercial elements on annual deployment plan to the markets Lead the definition of the Shopper, channel and category learning plan to ensure Perrigo stays rooted in the consumer and the shopper when designing plans. Leading a winning omnichannel strategy for the core priority brands & categories Lead Commercial strategic input into innovation plans from insight to execution. Partner with Brand central teams to ensure Customers and Shopper Insights are included in the design of the NPD proposition and PPA Integrate inputs of the lead markets and channel leads to ensure innovation plans are fit for purpose Lead Go to Market strategy definition for launch plans to be deployed to markets Lead creation and delivery of innovation toolkit for markets and tracking of execution. Define winning Perfect store strategy Lead creation of defining perfect store strategy, rooted in shopper understanding per channel/brand, with focus on Store Brand positioning and range for European top customers Lead measurement across the markets to drive continuous year on year improvements, with focus on Oral care Store brand and Brand market share, competitors pricing and promo pressure and unit rotations Lead share and re apply across markets and also across other categories within company. Build capability across the CS&I community across the international markets Lead, share and re apply across markets of Category understanding and winning omnichannel approaches Build CS&I capability and skills in developing training for the CS&I teams in the markets on commercial topics Partner with channel leaders to ensure plans are designed fit for purpose to win in each channel.
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed