About the position
Procore is seeking a dynamic and strategic marketing leader with a background in social media to join our Brand Marketing team as Senior Manager, Global Brand Social. This role will lead the development and implementation of holistic global brand social media strategies in support of brand marketing goals, objectives, and campaigns while operating as an effective and collaborative leader across a matrixed global landscape. This leader will have the opportunity to blend strategy, systems thinking, and creativity in order to set the vision and overall direction of Procore’s social media strategies while also partnering closely with cross-functional teams to drive efficiencies and process improvements at scale. This is a highly visible and critical role, and it’s an exciting opportunity for a brand-building expert with a proven track record of leading impactful social media strategies and initiatives to join our team of brand advocacy leaders. This position is an Individual Contributor with contractor and agency support, and it reports directly to the Director of Brand Advocacy.
Responsibilities
- Lead the development and execution of Procore’s Global Brand Social Media vision, championing the impact of social marketing strategies across the organization.
- Build and implement an enablement model for global management of social media efforts with a focus on optimizing scalable internal processes and the cultivation of strong partnerships.
- Drive the creation of social-first activations designed to support brand marketing goals and accrue to business impact.
- Define goals and success metrics, analyze performance metrics, regularly identifying and sharing insights & opportunities for optimization and improvement.
- Define content and editorial strategy in partnership with XFN partners ensuring complimentary brand storytelling across channels.
- Monitor, evaluate and implement social media trends, tools, and best practices to continuously optimize Procore's social media presence.
- Stay informed about industry trends, competitor activities, and relevant news to identify opportunities for proactive engagement and thought leadership.
- Lead, manage, and partner with social media agencies and contractors.
Requirements
- 8+ years of experience in managing marketing, social media, or campaign strategies, preferably in a B2B SaaS environment with a proven track record of developing strategies that drive results.
- Strong understanding of brand marketing and social media metrics and the ability to connect them back to business impact.
- Outstanding written and verbal communication skills, with a keen eye for detail, creativity and innovation.
- A strong understanding of organic social media best practices, platforms, channels, listening, and reporting.
- Top-notch relationship-building skills and a bias for collaboration.
- Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities effectively while navigating with optimism through ambiguity.
- A true self-starter, results-driven with a focus on measurable impact; must prioritize impact over activity and be comfortable being proactive and autonomous in all facets of the role.
Benefits
- Generous paid time off
- Healthcare coverage
- Career enrichment and development programs
