Senior Manager - Field Visual Merchandising

VF Corporation•Costa Mesa, CA

43d

About The Position

At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. So, before we get to the job details, take a minute to learn a little more about us - our values and our culture - visit VF Careers or www.vfc.com. What will you do? A day in the life of a Sr. Manager Visual Merchandising at VF looks a little like this. The Senior Manager, Field Visual Merchandising is a dynamic, field-embedded leader responsible for driving visual merchandising excellence across VF's retail brands, Vans, The North Face, and Timberland. Leading a team of Field Visual Merchandising Managers, this role ensures the seamless translation of global and regional visual strategies into elevated, consistent in-store experiences that inspire consumers and drive commercial performance. Blending strategic oversight with in-store engagement, this leader serves as the connective tissue between brand vision and field execution. By fostering strong cross-functional partnerships and developing team capability, the Senior Manager ensures that every store reflects its brand's identity, supports business goals, and delivers an exceptional consumer experience. Let's break down that day-in-the-life a bit more. Strategic Leadership & Team Management: Lead, develop, and inspire the Field Visual Merchandising team across all brands, setting clear objectives, coaching for performance, and fostering a culture of creativity, accountability, and collaboration. Serve as the central leader for the Field VM function, ensuring alignment between global, regional, and field stakeholders across brands. Cross-Functional Collaboration: Collaborate with Heads of Retail, Brand Marketing, and HR to ensure visual merchandising strategies directly support business priorities and reflect brand identity. Act as a thought partner in seasonal planning, campaign development, and retail readiness discussions to ensure field perspectives inform broader strategies. Execution & Operational Excellence: Oversee execution quality and consistency of floorsets, windows, and brand campaigns across all stores. Establish and manage operational standards and processes that ensure timely, brand-right execution and continuous improvement. Monitor execution through audits, reporting, and performance metrics, identifying and addressing opportunities for improvement. Capability Building & Coaching: Design and implement training tools and workshops to enhance field and store team visual merchandising capability. Champion on-the-job coaching, ensuring Field VM Managers are equipped to mentor store leaders and teams effectively. Insights & Continuous Improvement: Capture and synthesize field insights, execution feedback, and consumer observations to inform future strategies and creative direction. Identify opportunities to streamline execution, reduce agency dependency, and strengthen internal capability and efficiency. Share trends, learnings, and visual excellence examples to inspire consistency and innovation across the network. What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8+ years of experience in visual merchandising, retail operations, or brand presentation, especially in multi-brand or multi-store environments.

Requirements

Proven leadership experience managing field teams across diverse geographies, with a strong ability to coach, inspire, and drive performance.
Deep understanding of visual merchandising principles and how they translate into consumer engagement and commercial success.
Strong cross-functional collaboration skills, with the ability to influence and align stakeholders across retail, marketing, and brand teams.
Operational excellence mindset, with experience developing and implementing scalable processes, tools, and standards.
Analytical and strategic thinking, with the ability to interpret field insights and performance data to inform future direction.
Exceptional communication skills, both written and verbal, with the ability to clearly articulate vision and feedback.
Creative problem-solving abilities, especially in dynamic, fast-paced retail environments.
Experience working across multiple brands, ideally within apparel, footwear, or lifestyle categories.
Location requirement: Costa Mesa, CA or Denver, CO
8+ years of experience in visual merchandising, retail operations, or brand presentation, especially in multi-brand or multi-store environments.

Nice To Haves

Experience with global brand environments and translating global strategies into local execution.
Familiarity with visual merchandising training programs and capability-building initiatives.
Proficiency in visual planning tools or retail execution platforms.
Background in creative direction or brand storytelling through visual presentation.

Responsibilities

Lead, develop, and inspire the Field Visual Merchandising team across all brands, setting clear objectives, coaching for performance, and fostering a culture of creativity, accountability, and collaboration.
Serve as the central leader for the Field VM function, ensuring alignment between global, regional, and field stakeholders across brands.
Collaborate with Heads of Retail, Brand Marketing, and HR to ensure visual merchandising strategies directly support business priorities and reflect brand identity.
Act as a thought partner in seasonal planning, campaign development, and retail readiness discussions to ensure field perspectives inform broader strategies.
Oversee execution quality and consistency of floorsets, windows, and brand campaigns across all stores.
Establish and manage operational standards and processes that ensure timely, brand-right execution and continuous improvement.
Monitor execution through audits, reporting, and performance metrics, identifying and addressing opportunities for improvement.
Design and implement training tools and workshops to enhance field and store team visual merchandising capability.
Champion on-the-job coaching, ensuring Field VM Managers are equipped to mentor store leaders and teams effectively.
Capture and synthesize field insights, execution feedback, and consumer observations to inform future strategies and creative direction.
Identify opportunities to streamline execution, reduce agency dependency, and strengthen internal capability and efficiency.
Share trends, learnings, and visual excellence examples to inspire consistency and innovation across the network.

Benefits

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume