Senior Manager, Field Visual Merchandising

VF Corporation • Costa Mesa, CA

1d • Onsite

About The Position

The Senior Manager, Field Visual Merchandising is a dynamic, field-embedded leader responsible for driving visual merchandising excellence across VF’s retail brands, Vans, The North Face, and Timberland. Leading a team of Field Visual Merchandising Managers, this role ensures the seamless translation of global and regional visual strategies into elevated, consistent in-store experiences that inspire consumers and drive commercial performance. Blending strategic oversight with in-store engagement, this leader serves as the connective tissue between brand vision and field execution. By fostering strong cross-functional partnerships and developing team capability, the Senior Manager ensures that every store reflects its brand’s identity, supports business goals, and delivers an exceptional consumer experience.

Requirements

• Proven leadership experience managing field teams across diverse geographies, with a strong ability to coach, inspire, and drive performance.
• Deep understanding of visual merchandising principles and how they translate into consumer engagement and commercial success.
• Strong cross-functional collaboration skills, with the ability to influence and align stakeholders across retail, marketing, and brand teams.
• Operational excellence mindset, with experience developing and implementing scalable processes, tools, and standards.
• Analytical and strategic thinking, with the ability to interpret field insights and performance data to inform future direction.
• Exceptional communication skills, both written and verbal, with the ability to clearly articulate vision and feedback.
• Creative problem-solving abilities, especially in dynamic, fast-paced retail environments.
• Experience working across multiple brands, ideally within apparel, footwear, or lifestyle categories.
• 8+ years of experience in visual merchandising, retail operations, or brand presentation, especially in multi-brand or multi-store environments.

Nice To Haves

• Experience with global brand environments and translating global strategies into local execution.
• Familiarity with visual merchandising training programs and capability-building initiatives.
• Proficiency in visual planning tools or retail execution platforms.
• Background in creative direction or brand storytelling through visual presentation.

Responsibilities

• Lead, develop, and inspire the Field Visual Merchandising team across all brands, setting clear objectives, coaching for performance, and fostering a culture of creativity, accountability, and collaboration.
• Serve as the central leader for the Field VM function, ensuring alignment between global, regional, and field stakeholders across brands.
• Collaborate with Heads of Retail, Brand Marketing, and HR to ensure visual merchandising strategies directly support business priorities and reflect brand identity.
• Act as a thought partner in seasonal planning, campaign development, and retail readiness discussions to ensure field perspectives inform broader strategies.
• Oversee execution quality and consistency of floorsets, windows, and brand campaigns across all stores.
• Establish and manage operational standards and processes that ensure timely, brand-right execution and continuous improvement.
• Monitor execution through audits, reporting, and performance metrics, identifying and addressing opportunities for improvement.
• Design and implement training tools and workshops to enhance field and store team visual merchandising capability.
• Champion on-the-job coaching, ensuring Field VM Managers are equipped to mentor store leaders and teams effectively.
• Capture and synthesize field insights, execution feedback, and consumer observations to inform future strategies and creative direction.
• Identify opportunities to streamline execution, reduce agency dependency, and strengthen internal capability and efficiency.
• Share trends, learnings, and visual excellence examples to inspire consistency and innovation across the network.

Benefits

• This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
• You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF?
• Detailed information on your benefits will be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed