Senior Manager, Field & Channel Marketing NAMER

Tines•Old Union, TX

22h•$185 - $200•Remote

About The Position

Founded in 2018 with co-headquarters in Dublin and Boston, Tines powers some of the world's most important workflows. Our intelligent workflow platform applies AI, automation, and integration with human ingenuity to drive real business results. Tines serves a diverse range of customers, from startups to public companies, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. As an integrator across the entire tech stack, Tines is vendor-agnostic integrating with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. And because Tines is secure and private by design, it’s popular with security, IT, engineering, finance, and other security-focused teams. At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We’re excited about what’s next, and we’re looking for others to join us on our journey. We’re looking for a Senior Manager, Field and Channel Marketing (NAMER) to lead a team of field marketers driving pipeline and revenue growth across North America. This role owns regional field marketing strategy and execution, with direct accountability for sourced and influenced pipeline across field, event, and partner programs. You’ll partner closely with Sales leadership and cross-functional marketing teams to align field investments to territory plans, account priorities, and revenue goals. The role balances people leadership, strategic planning, and hands-on execution, while building scalable processes and raising the bar on the quality and impact of field marketing. A core focus of this role is scaling Tines’ channel and partner field marketing motion across North America. This includes designing repeatable, high-impact partner programs; activating and optimizing MDF; and building systems that enable partners to generate pipeline consistently and predictably alongside the Tines sales team, executed with Simplicity, Speed, and Soundness. Candidates must be located in the US in Eastern or Central time zones for consideration.

Requirements

10+ years of B2B field or regional marketing experience, preferably in SaaS or enterprise technology
4+ years of people management experience leading and developing high-performing marketing teams
Proven track record of driving measurable pipeline and revenue through field and event marketing
Deep, hands-on experience owning channel and partner marketing programs, including MDF strategy, activation, measurement, and optimization with regional and national partners.
Strong experience partnering with Sales leadership and account teams
Experience managing budgets and reporting on ROI and performance metrics
Excellent project management, communication, and stakeholder management skills
Data-driven mindset with the ability to translate performance metrics into action
Results-oriented: Strong track record of building and executing results-oriented marketing strategies that deliver tangible business outcomes
Excellent communication and presentation skills, with the ability to influence both internal and external audiences
A proactive, solutions-oriented mindset with the ability to thrive in a fast-paced environment
Experience in MarTech - especially marketing automation (Asana, Hubspot)
Experience working in high-growth or scaling organizations

Nice To Haves

Experience supporting Public Sector or regulated industries is a plus.

Responsibilities

Lead, coach, and develop a team of field marketers supporting NAMER regions. Build on an environment where individuals can do their best work.
Own the NAMER field marketing strategy with a strong focus on pipeline generation and revenue impact
Plan and oversee execution of field programs including tentpole events, regional events, executive engagements, ABM activations, and roadshows
Build and scale a channel and partner field marketing motion, including joint events and MDF-driven programs with partners like Guidepoint Security, Optiv, SHI and more
Partner closely with Sales Leaders, Regional Managers and AEs to align programs to territory plans, account priorities, and deal progression
Collaborate with Demand Generation, Product Marketing, and Brand team to deliver integrated campaigns and consistent messaging
Establish scalable processes for intake, prioritization, planning, execution, and post-event follow-up. Design and operationalize scalable field and partner marketing systems, including MDF governance, program templates, performance tracking, and partner enablement, that can grow with the business.
Own regional budgets, forecasting, and vendor management
Define and track success metrics, including pipeline sourced and influenced, meetings, ROI, and program performance
Continuously evaluate and optimize field programs based on data and feedback