Senior Manager, Fan Growth & Lifecycle
About The Position
LIV Golf is seeking a Fan Growth & Lifecycle Marketing Manager to build, grow, and activate fanbases for LIV Golf’s 13 teams. This role sits at the intersection of fan acquisition, lifecycle strategy, and team storytelling, with a clear mandate to expand team audiences and then convert that growth into sustained engagement and business impact. You will be responsible not just for optimizing journeys once fans enter the ecosystem, but for helping define how fans discover, join, and emotionally connect with teams in the first place. This includes shaping entry-point experiences, early fan moments, and ongoing communications across email, SMS, push, and in-app messaging. The ideal candidate thinks as much about how fanbases scale as how they are nurtured, and thrives in a fast-paced sports environment where team narratives, event calendars, and cultural moments drive daily priorities.
Requirements
- 6–8+ years of experience in CRM, lifecycle, or growth marketing within sports, entertainment, media, ecommerce, or fast-moving consumer brands.
- Experience supporting fan or audience growth, not just retention or engagement.
- Hands-on experience with ESPs/CDPs such as Salesforce Marketing Cloud, or similar.
- Strong analytical mindset with comfort tying lifecycle performance back to fan growth and business outcomes.
- Thrives in a fast-paced sports environment with real-time opportunities, evolving priorities and a scheduled geared towards live events.
Responsibilities
- Partner with Team Marketing, Performance Marketing, and Content to help define how fans enter team ecosystems, including sign-up incentives, early fan moments, and conversion paths.
- Develop lifecycle strategies that support fan acquisition, onboarding, and early engagement, turning casual interest into long-term fandom.
- Help teams clarify what “joining the fanbase” means and how it should feel across channels and touchpoints.
- Own lifecycle strategy across email, SMS, push, and in-app messaging for assigned LIV Golf teams, from first touch through long-term engagement.
- Build automated and triggered programs that support key fan moments, including welcome, event proximity, ticket purchase cycles, merchandise drops, OTT prompts, and loyalty engagement.
- Create season-long team communication plans that amplify player stories, team identity, and competitive narratives.
- Leverage CRM and CDP data to deliver personalized communications based on team affinity, engagement behavior, purchase history, location, and fan attributes.
- Optimize sequencing, dynamic content, and targeting to increase relevance, accelerate fan progression, and deepen emotional connection.
- Partner closely with Team Marketing, Performance Marketing, Ticketing, Merchandise, Content, Product, and UX to align fan growth and lifecycle efforts.
- Ensure lifecycle programs reflect team brand identity while supporting broader league growth objectives.
- Collaborate with Creative and Digital Design partners to efficiently produce high-impact CRM assets.
- Track fan growth, engagement, and conversion metrics through dashboards and analytics tools.
- Test and optimize subject lines, creative, content blocks, timing, segmentation, and channel mix to improve both acquisition efficiency and lifecycle performance.
- Translate insights into actionable recommendations for leadership and cross-functional teams.
- Activate quickly around tournaments, team news, roster updates, player moments, and localized ticketing opportunities.
- Support rapid-response campaigns that capitalize on cultural moments and live event energy to drive fan growth and engagement.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
