Senior Manager, Events & Brand Experience

Nexon•El Segundo, CA

46d•$140,000 - $170,000•Hybrid

About The Position

The Senior Manager, Events & Brand Experience team is responsible for developing and executing offline marketing campaigns that take place in person and Production of promotion video for external use. This includes overseeing initiatives and plans to develop business relationship with regional partners, organizing events, expanding MapleStory to existing or new audiences and strengthening MapleStory Fandom culture, and engaging with local media. The Senior Manager, Events & Brand Experience team will be responsible for the day-to-day management of retained agencies and internal staff. We are currently working in the office 2-3x a week in a hybrid work model.

Requirements

5+ years leadership experience (agency or in-house) and 7+ years of experience in relevant industry
Strong press contacts across gaming, consumer and technology press
Developer interface experience with strong track record of good relationships
Gaming industry experience required
Knowledge of Mobile/PC/Game Platform
Excellent bilingual proficiency in Korean and English
Excellent writer and communicator
Strong project management skills and able manage complex projects
Strong problem solver
Management experience with the ability to motivate and guide the team
Able to interact effectively with people at all levels of the Company
Crisis management and communication experience
Strong organizational and time management skills

Nice To Haves

Bachelor's degree in related field preferred
Stellar professional reputation and credibility with the press and PR community

Responsibilities

Identify and analyze new or existing target audience by developing offline promotion events and establishing MapleStory fandom culture, develop business relationships with regional partners.
Plan and oversee the full production lifecycle of promotional videos (concepting, scripting, storyboarding, shooting direction, and post-production)
Build high-performing teams to drive effective integrated offline promotion communications for all personal computer (PC)platforms, including online, console, and mobile titles
Educate partners through effective communication strategies, presentations, and materials, and lead the partner onboarding process. Increase profitability through strategic negotiations of deals to increase sponsorships.
Cross-promote with business partners to achieve mutual benefits.
Build and strengthen relationships with developers, and lead cross-functional teams in multiple departments, including creative, production, community engagement, legal, and finance to implement strategic initiatives aimed at business growth.
Direct high-level strategic planning to design and manage the official merchandise store and oversee production and sales lifecycles, improving customer satisfaction.
Anticipate business needs, prioritize tasks, and resolve complex external issues.
Execute business-to-business(B2B) and business-to-consumer (B2C) events from in-depth training to international trade shows, fan festivals, and additional annual events.

Benefits

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children.
Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits.
We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance.
Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes.
We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar.
To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

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