Senior Manager, Enterprise Content Marketing

Coursera

100d • $147,050 - $210,000

About The Position

As the Senior Manager, Enterprise Content Marketing, you will be a key leader responsible for developing and executing a global enterprise content strategy that positions Coursera as a leader in the future of learning and work. This role requires you to manage and empower a team of content marketers to produce high-quality, insightful, relevant, and actionable content across the enterprise buyer journey. You'll work closely with marketing and sales stakeholders as well as the Enterprise PR team to align content efforts with business priorities, ensuring our content not only earns audience trust but also accelerates the sales pipeline. You are a creative, motivated, and collaborative individual who values the opportunity to make an impact. The role reports to the Head of Global Communications and is a highly cross-functional position.

Requirements

• 10+ years of experience in content marketing, preferably in a B2B/enterprise environment
• Strong background in developing full-funnel content marketing strategy and track record of developing and measuring world-class content assets
• Proven experience managing and leading a team and overseeing freelancers or agencies, while also taking ownership of directly producing content
• Demonstrable understanding of how to use AI-powered tools to improve efficiency and scale content production
• Ability to design and execute quantitative research using surveys or proprietary data

Nice To Haves

• Understanding of the evolving education landscape and the future of learning
• Experience using content management tools such as Contentful or Airtable
• Experience managing team budgets

Responsibilities

• Develop a full-funnel content marketing strategy and editorial calendar to drive engagement and leads, accelerate the sales pipeline, and grow global thought leadership
• Empower a team of content marketers by setting clear goals, providing strategic guidance, and fostering a collaborative environment
• Partner with campaign marketing, regional marketing, product marketing, sales, data science, Enterprise PR, brand, and web teams to align content strategy with GTM plans
• Create a wide range of content assets, including data reports, whitepapers, articles, infographics, videos, and microsites
• Analyze content performance to inform editorial decisions and demonstrate business impact
• Act as editorial lead and review all content to ensure it is of the highest editorial quality
• Be a strategic thinker, constantly exploring new ways to leverage our platform data and third-party partnerships to connect with our audiences

Benefits

• Bonus program
• Equity in the form of RSUs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 11-50 employees