Senior Manager, Enterprise Architect - Customer & Consumer (Sales & Marketing)

Altria

76d • $128,700 - $196,200

About The Position

Join a Fortune 500 company behind some of the world’s most iconic brands, where innovation meets scale. We’re looking for a strategic and technically Senior Manager, Enterprise Architect to lead the transformation of our Customer (Sales) and Consumer (Marketing) platforms. This role is essential in translating business strategy into digital solutions and architecture, driving modernization, and optimizing business capabilities to support both current operations and future growth. This role can be based in Richmond VA, or we are open to remote work arrangements. Must be willing to travel as needed, approximately 25-30%. You will collaborate with senior leadership, business units, and technology teams to align strategic goals with scalable IT solutions. Your expertise will guide the design and integration of sales and marketing platforms such as Salesforce CG Cloud, Experience Cloud, XTEL TPM, Adobe Enterprise Platform, and Azure-based Sales Data Foundation. You’ll also lead business capability modeling, process improvement, and architectural governance to ensure our technology investments deliver measurable business outcomes.

Requirements

• Deep experience with Salesforce CG Cloud, Experience Cloud, and TPM platforms such as XTEL or Aforza.
• Solid understanding of Azure Data Services is preferred.
• Skilled in business capability mapping, process modeling, and enterprise architecture tools like LeanIX and Lucid Chart.
• Solid understanding of Sales, Trade Promotion Management, and Marketing business processes highly valued.
• Bachelor’s degree in Business Administration, Information Technology, or a related field is required.
• 10+ years in senior business analyst and/or architecture roles, ideally within the CPG industry.
• 7+ years of hands-on experience with Salesforce CRM.
• 3+ years of hands-on experience with XTEL TPM or Aforza.
• 3+ years of experience with Azure Data Services is preferred.
• 3+ years of experience with MarTech tools such as Adobe Experience Platform or Digital Marketing solutions is highly preferred.
• Certifications in Salesforce CRM or XTEL TPM are preferred.
• Familiarity with Agile methodologies and modern architecture patterns.

Responsibilities

• Align business strategies with IT capabilities across Sales, Marketing, and Retail Execution & Distribution.
• Define and maintain future-state reference architecture and standards for customer and consumer operations.
• Develop architectural artifacts including capability maps, value stream maps, and organizational models.
• Lead the design, integration, and migration of Salesforce CG Cloud, Experience Cloud, and XTEL TPM platforms.
• Re-architect and optimize Azure-based Sales Data Foundation used for Trade performance effectiveness and payment scoring.
• Ensure seamless integration with enterprise and external systems and adherence to industry best practices.
• Provide thought leadership in CRM, TPM, and MarTech solutions.
• Conduct business capability mapping and application rationalization.
• Model and improve business processes to enhance operational efficiency and identify automation opportunities.
• Deploy and manage enterprise architecture tools such as LeanIX and Lucid Chart.
• Build strong relationships with key stakeholders across Sales, Marketing, and IT.
• Serve as a trusted advisor and liaison between business units and technology teams.
• Partner with external Managed Service Providers to advance technology solutions.

Benefits

• Flexible and remote options that fit your world.
• 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek.
• Annual merit increases and performance bonus.
• 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary.
• Student loan repayment assistance, conference attendance, or certification with professional development stipends.
• Comprehensive medical, dental, and vision coverage for you and your family.
• Paid parental and bonding leave.
• Wellness programs that care for your whole well-being.
• Paid volunteer days.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees