AmTrust Financial Services-posted 4 months ago
$125,000 - $155,000/Yr
Full-time • Senior
Jersey City, NJ
5,001-10,000 employees
Insurance Carriers and Related Activities

We are looking for a seasoned and strategic Director, Email Marketing, to lead high-impact email campaigns that drive agent engagement and revenue growth. This role is ideal for a performance-focused marketer with deep expertise in lifecycle email strategy, segmentation, and optimization with B2B marketing experience. Maintains a solid understanding of AmTrust's mission, vision, and values. Upholds the standards of the AmTrust organization.

  • Own end-to-end email marketing strategy, including segmentation, content development, testing, deployment, and performance analysis.
  • Develop and execute lifecycle campaigns for onboarding, retention, reactivation, and cart recovery.
  • Collaborate with cross-functional teams (Product, Sales, UX) to align email efforts with broader business goals.
  • Manage multi-brand email programs for non-P&C, ensuring consistency and compliance across multiple audiences.
  • Conduct A/B testing and data analysis to continuously improve open rates, click-through rates, conversion rates, and revenue attribution.
  • Update audience lists, ensure list hygiene for optimal deliverability and performance, and resolve issues promptly.
  • Maintain distribution calendars and coordinate with social content to support email initiatives.
  • Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations.
  • Stay up to date with the latest email marketing trends, tools and best practices to enhance campaign effectiveness.
  • Keeps current with market trends and demands.
  • 7-10+ years of hands-on experience in email marketing, with a strong focus on lifecycle strategy and performance optimization.
  • Proven success in increasing email engagement and revenue through targeted campaigns and testing.
  • Experience with CRM platforms, marketing automation tools, and analytics dashboards - specifically HubSpot.
  • Strong copywriting, content & .html skills.
  • Familiarity with UX principles and customer experience design.
  • Experience managing high-volume promotional campaigns and enterprise email programs.
  • Demonstrated ability to drive measurable results, including YoY revenue growth and improved engagement metrics.
  • Insurance industry experience and knowledge.
  • Medical & Dental Plans
  • Life Insurance, including eligible spouses & children
  • Health Care Flexible Spending
  • Dependent Care
  • 401k Savings Plans
  • Paid Time Off
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