Associate, Crisis Communications

Weber Shandwick•New York, NY

38d•Hybrid

About The Position

Our Toronto office is looking for a Senior Manager - Earned Media, who is a seasoned public and media relations consultant responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories and guiding and mentoring an internal team. The ideal candidate will have experience that encompasses media relations, influencer engagement, event planning, program execution, leadership of the inter-agency marketing mix as well as client counseling. With 5-7 years of experience, you'll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results. If you've got a passion for PR, here's an opportunity to advance your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media's Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running) and boasts the most exciting client list of any agency in the country. We're a passionate and diverse team that protects and promotes some of Canada's most iconic and beloved brands - and has fun while doing it!

Requirements

Demonstrate end-to-end expertise in media relations and event planning, including:
Strong existing media and influencer relationships
Working knowledge of and comfort executing new media forms
Ability to develop new media and influencer relations and turn those relationships into coverage
Drafting media materials, including pitches and press releases
Optimizing programs in real time to maximize success based on preliminary results
Amplification of strategies, including paid, owned and earned
Demonstrated expertise in media relations and event/logistics planning
Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources
Ability to counsel clients on media relations activities and present plans in a convincing manner
Strong team leadership abilities
Public relations experience of approximately 5-7 years
Ability to work effectively with integrated agency teams and diverse range of internal stakeholders
Strong written and verbal communication skills in English
Strong negotiation, presentation, collaboration and problem-solving skills

Responsibilities

Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations
Develop strong media and influencer relationships that can pay off with media and social coverage
Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns
Work directly with clients to resolve problems
Oversee client activations and activation teams
Counsel, coach and develop junior staff
Lead logistics planning for media and other influencer events
Support the development of KPIs to maximize media relations impact
Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
Highlight results, measuring success and promoting wins and key learnings to client

Benefits

Medical
Dental
Vision
RRSP (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
Bring Your Own Device (BYOD) - $50 monthly cell phone reimbursement
MyDays - Flexible time off
Short-Term Disability
Paid Parental Leave Policy