Senior Manager, Direct to Consumer Job ID 2023-01492

Conair•Stamford, CT

3d•Hybrid

About The Position

We are seeking a Senior Manager, DTC to help lead our Conair beauty brands through best-in-class digital commerce experiences. This role will play a key part in growing our DTC business. As a senior member of the DTC team, you will own critical aspects of the digital storefront, driving merchandising strategy, optimizing product storytelling and collections, and leading promotional execution to deliver a premium, seamless, and highly shoppable experience. You will partner closely with cross-functional teams to bring our digital vision to life while supporting the continued growth and evolution of our DTC business.

Requirements

5–10 years of experience in DTC eCommerce, digital merchandising, or online retail
Proven track record of driving growth and optimization in an owned eCommerce channel
Strong understanding of DTC KPIs, conversion optimization, and customer journey best practices
Experience / Proficient in Salesforce Commerce Cloud
Experience partnering cross-functionally in a matrixed organization
Data-driven mindset with the ability to translate insights into action
Excellent communication and stakeholder management skills

Nice To Haves

Experience in consumer, beauty, lifestyle, or retail brands preferred

Responsibilities

Own DTC P&L and core performance metrics, including revenue, margin, conversion, AOV, traffic, retention, and customer acquisition costs.
Develop, forecast, and execute a comprehensive DTC growth strategy aligned with brand, BU, and company objectives in partnership with Finance and Supply Chain.
Report on sales performance, margin drivers, customer metrics, and promotional effectiveness to senior leadership, translating insights into action.
Oversee day-to-day DTC site operations across merchandising, UX, content, checkout, and mobile experience on Salesforce Commerce Cloud.
Lead onsite merchandising strategy, including product assortment, collections, navigation, storytelling, and seasonal campaign execution.
Own promotional planning and execution in partnership with Marketing and Brand, balancing impact, customer experience, and profitability.
Drive continuous optimization of the end-to-end site experience to improve conversion, AOV, retention, and overall user experience.
Develop and execute a comprehensive SEO/GEO strategy with external agencies to drive qualified organic traffic and improve search visibility.
Lead ongoing SEO/GEO audits, keyword research, and page-level optimizations to balance search performance and customer experience.
Partner with performance marketing, CRM, email, and social teams to deliver an integrated acquisition and retention strategy.
Partner with inventory planning and operations teams to ensure optimal stock levels, product availability, and fulfillment performance.
Monitor sell-through, SKU performance, and site analytics to inform demand planning, replenishment, and markdown strategy.
Ensure operational excellence across pricing, content accuracy, and site readiness.
Partner with customer service and CX teams to deliver timely, brand-aligned support and improve post-purchase communication.
Use customer feedback, return data, and support insights to identify friction points, reduce WISMO inquiries, and improve policies and processes.
Work closely with creative, IT, and customer service teams to deliver a best-in-class customer experience.
Manage vendor and agency relationships for platforms, Salesforce, SEO and site development.