Senior Manager, Digital Media - Affiliate Marketing

Wal-Mart • Bentonville, AR

51d • $90,000 - $180,000

About The Position

As a Senior Manager of Affiliate Marketing at Sam's Club, you will develop and lead business strategies and partnerships to drive ecommerce and in-store traffic, new membership joins, and revenue growth. You will manage the affiliate channel, working closely with platform partners (Rakuten, Button), a dedicated team member, and a media agency. This role requires strong business acumen, cross-functional collaboration, and the ability to present insights and updates to senior leadership.

Requirements

• 6-8+ years of experience in Performance Marketing, Affiliate Marketing, or Digital Marketing.
• Proven performance mindset with experience optimizing conversion-based KPIs.
• Strong written and oral presentation skills, with the ability to balance storytelling and data-driven insights.
• Demonstrated executive presence and ability to influence and gain buy-in at all levels.
• Effective communicator, comfortable engaging with potential partners and internal stakeholders.
• Highly organized, detail-oriented, and proficient in Excel and PowerPoint.
• Entrepreneurial spirit and proactive approach to problem-solving.

Nice To Haves

• Established industry relationships and experience working with marketing leaders and client organizations.
• Experience leading cross-functional teams.

Responsibilities

• Own and execute the affiliate channel strategy, including budgeting, commission rates, forecasting, and partner management.
• Lead business development, partner recruitment, onboarding, and ongoing optimization for growth.
• Manage end-to-end campaign execution, leveraging data and insights to optimize performance.
• Advocate for affiliate channel insights and performance to internal stakeholders and senior leadership.
• Understand and apply attribution models, including incremental and last-touch conversions.
• Coordinate with internal teams (Media, Creative, Site, Merchant) and external partners to ensure successful campaign activation and project completion.
• Present compelling updates, readouts, and recommendations to leadership, demonstrating executive presence.

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: General Merchandise Retailers
• Number of Employees: 5,001-10,000 employees