Senior Manager, Digital Marketing
Fidelity Investments•Jersey City, NJ
438d•$155,688 - $162,200•Hybrid
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About The Position
The position involves creating engaging conversational content for a customer self-service virtual assistant (chatbot) to enhance user interaction and satisfaction. The role requires analyzing performance data to identify gaps in functionality and opportunities for User Experience (UX) improvements, while also designing digital content and preparing content strategies. The candidate will work with Natural Language Processing (NLP), chatbot architecture, Artificial Intelligence (AI), and Machine Learning (ML) to deliver optimal digital experiences.
