Senior Manager, Digital Marketing - Website

Medecins Sans Frontieres (Doctors Without Borders) - United States-posted 3 months ago
$101,769 - $152,653/Yr
Full-time • Mid Level
New York, NY
5,001-10,000 employees
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The Senior Manager, Digital Marketing - Website will lead the continued growth and evolution of MSF-USA’s web properties, including leading on SEO (search engine optimization) and CRO (conversion rate optimization) to drive fundraising, communications, and advocacy goals. The priority will be to provide strategic direction to maintain and optimize the www.doctorswithoutborders.org website through web design and development that improves performance and enhances the user experience. This role leads a small internal team as well as directs the work of external website development, CRO, SEO, and analytics partners. While this role sits in the Development department and has a strong fundraising focus, you and your team work in close partnership with the Editorial Director and the Communications Department.

  • Pursue strategic opportunities in coherence with MSF-USA´s strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.
  • Build trust and loyalty with potential and existing donors, updating them on activities and building long-term relationships with key donors.
  • Secure reliable, sustainable and efficient resources in alignment with MSF-US commitments.
  • Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.
  • Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors.
  • Communicate and lead a localized action plan, while highlighting how it aligns with MSF's mission, vision, and values.
  • Develop critical components of the digital marketing strategy and road map, ensuring they align with customer needs, market trends, and business goals.
  • Maintain and enhance digital channel tech, operations, and functionality to meet ambitious strategic goals.
  • Explore new opportunities and trends across the digital marketing space and support implementation of specific capability-building initiatives outlined in the digital marketing capability road map.
  • Manage budget plans for a department.
  • Manage relationships with strategic internal clients and act as a business partner to them.
  • Minimum 5 years of website management experience, with at least 3 years involving digital marketing strategy.
  • Proven experience in website development project planning & strategic planning.
  • Expertise in UX design best-practices and usability testing in addition to the principles of responsive design, web accessibility, search engine optimization (SEO).
  • Strong knowledge of Google web tools, especially Google Analytics.
  • Broad technical knowledge of common web content management systems such as Drupal, preferably with understanding or experience working with front or back-end web development technologies such as PHP, HTML5, CSS, and JavaScript.
  • Experience managing agile software development processes.
  • Equal Opportunity and Accommodations Statement: MSF-USA is dedicated to creating a diverse, impartial, and inclusive workforce.
  • We provide reasonable accommodations for individuals with disabilities or religious beliefs and practices.
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