Senior Manager, Digital Innovation

BD • Covington, GA

133d

About The Position

We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us. BD is seeking a Senior Manager, Digital Innovation for our Home Care division. In this role, you will be responsible for the strategic oversight, execution, and performance of PureWick™ direct-to-consumer digital experience.

Requirements

• Bachelor's degree required, MBA preferred.
• 5-10+ years of experience managing e-commerce websites and working in a performance-driven e-commerce environment while managing the end-to-end customer journey and KPIs.
• Proven track record of delivering high-performing user experiences and effectively managing a variety of CRM and CMS tools and platforms, with Salesforce or similar content management and marketing suite experience preferred.
• Expertise in digital commerce, customer buy flows, A/B testing, and winning creative strategies.
• Strong analytical skills and a high level of comfort with managing e-commerce initiatives and reporting tools.
• Ability to understand business needs and align business requirements with program and project requirements and execution.
• Flexibility to modify, pivot, and update strategically and tactically based on business needs.
• Expertise in cross-functional campaign and project management.
• Strong organizational skills to manage multiple projects concurrently.
• Experience in the Healthcare space is preferred.

Responsibilities

• Oversee the strategic direction, execution, and performance of the PureWick™ direct-to-consumer digital experience.
• Build, manage, and optimize an end-to-end e-commerce website, including buy flows and customer journeys.
• Leverage expertise in e-commerce initiatives, site merchandising, user experience strategy, A/B testing, customer segmentation, and personalization.
• Manage and optimize various CRM and CMS tools and platforms.
• Develop and implement winning digital commerce strategies, customer buy flows, and creative strategies.
• Analyze and report on e-commerce initiatives and KPIs.
• Align business requirements with program and project requirements and execution.
• Modify, pivot, and update strategies and tactics based on business needs.
• Manage cross-functional campaigns while managing multiple projects concurrently.

Benefits

• On-site collaboration to foster creativity and innovation.
• Flexibility and work-life balance.
• Opportunities for learning and growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree