Senior Manager - Digital Content Strategy

Seagate Technology

1d • $144,000 - $209,000 • Remote

About The Position

Seagate Corporate Marketing drives Seagate’s position in the market. We show how Seagate’s innovations, employees, customers, and partners bring the value of data to life through owned, earned, and paid activations. About the role - you will:Seagate is looking for an experienced digital content strategist to conceptualize, produce, and distribute high-impact top-of-funnel digital content across various mediums including Seagate brand and global social media channels, our owned brand journalism site Seagate Stories, and in virtual and live events. Your goal is to work across teams to craft content that will educate, entertain, and inspire our customers, ultimately driving engagement and conversion. You will collaborate with your peers on the social media and digital operations teams to ensure content is optimized for each channel and that the necessary resources and processes are in place to deliver this content to global audiences.

Requirements

• Extensive experience in digital content strategy
• Leading content creators, particularly writers and agency resources, in creating a cohesive digital content voice and approach
• Experience driving a data-informed digital content program
• Setting digital content strategy across team peers and communicating that strategy to internal stakeholders
• Previous experience with responsibility for digital content strategy at a B2B and B2C technology company
• Run global-to-local digital content strategies
• Experience running paid digital content programming including contributed articles, content syndication, and branded digital (newsletters, etc.)

Responsibilities

• Setting digital content strategy informed by research, including market data, sales priorities, customer and partner listening, and content performance
• Optimize top-of-funnel digital content across channels and ensure the necessary resources and processes are in place
• Collaborate closely with leads of brand marketing, creative, social media, and events teams to bring content to life across mediums
• Work in tandem with marketing campaigns lead and product marketing managers to connect user journeys from top-of-funnel through to bottom-of-funnel
• Scale digital content globally through sales, partner teams, and local community managers so content resonates with local audiences
• Communicate strategies and plans to internal and external stakeholders
• Collaborate closely with agency partners to ideate and execute digital content

Benefits

• eligibility to participate in discretionary bonus program
• medical, dental, vision, and life insurance
• short-and long-term disability
• 401(k)
• employee stock purchase plan
• health savings account
• dependent care, and healthcare spending accounts
• paid time off, including 12 holidays
• flexible time off provided pursuant to Seagate policy
• a minimum of 48 hours of paid sick leave
• 16 weeks of paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees