Senior Manager, Digital Content & Education
About The Position
The Senior Manager, Digital Content & Education leads the development and execution of Porch Light Health’s digital content and education infrastructure in support of new patient acquisition, patient retention, workforce development, and brand growth. This role transforms clinical expertise, provider education initiatives, and organizational storytelling into scalable digital assets, including accredited continuing education programs, workforce development content, patient and caregiver education resources, and in-house multimedia production. The position plays a key role in supporting grant-funded initiatives related to provider education, workforce expansion, and patient engagement. This is a hands-on leadership role with measurable impact across growth, retention, education, and revenue pathways
Requirements
- 5+ years experience in digital content production, multimedia strategy, or education delivery
- Strong video production, editing, and photography capability
- Ability to operate independently and manage multiple production pipelines
- Strong cross-functional collaboration skills
Nice To Haves
- Experience managing LMS platforms preferred
- Experience supporting education or workforce development initiatives preferred
- Healthcare or mission-driven experience preferred
Responsibilities
- Oversee production and lifecycle management of accredited CE programs
- Support workforce development initiatives through digital learning content
- Ensure compliance with accreditation and grant reporting requirements
- Manage LMS course ingestion and storefront operations
- Track CE participation, engagement, and revenue performance
- Collaborate with Grants team to support education-related funding initiatives
- Design and produce multi-format educational content for patients and approved family supports
- Develop scalable family engagement programming aligned with evidence-based SUD care
- Integrate education touchpoints across the treatment lifecycle
- Support grant-funded patient education and community outreach initiatives
- Partner with Operations to measure engagement and retention impact
- Lead development of video and digital content across: Website and landing pages YouTube and digital platforms Business Development materials Recruitment and onboarding Social media and campaigns
- Conduct and edit interviews with alumni, staff, providers, and leadership
- Convert live events into enduring digital assets
- Maintain centralized digital asset library and governance standards
- Lead internal photography initiatives to build and maintain a proprietary image library
- Produce commercial-style brand and recruitment videos
- Ensure visual consistency across markets and service lines
- Reduce reliance on external production vendors where appropriate
- Manage technical execution of webinars and hybrid events
- Support speaker readiness and content capture
- Ensure repurposing of event content into scalable assets
- Integrate lead capture and follow-up workflows
- Deliver quarterly dashboards linking digital education and content initiatives to: Acquisition metrics Retention metrics CE revenue Workforce engagement
- Maintain LMS satisfaction ≥80%
- Achieve ≥95% on-time content delivery
- Support defined retention and engagement improvement targets in partnership with Operations
Benefits
- medical
- dental
- vision
- LTD
- Basic Life
- Accident
- Critical Illness
- PTO
- holidays
- retirement plan
- discretionary bonus
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
