Senior Manager, Digital Communications & Analytics

Vertex Pharmaceuticals • Boston, MA

78d • $134,000 - $201,000

About The Position

The Senior Manager, Digital Communications & Analytics is an integral member of the global digital communications team, supporting the planning and execution of digital campaigns, websites, and analytics to advance Corporate Communications' goals. This role works closely with cross-functional teams and external partners to coordinate digital activities, track performance, and provide regular reporting and insights generation. By ensuring smooth digital operations and actionable insights, the position helps drive effective communication and engagement across digital channels.

Requirements

• Proven experience delivering digital projects in a corporate communications or marketing environment.
• Deep understanding of digital channels (web, social, paid media), UX principles, and content management systems.
• Strong understanding of web technologies, including HTML, CSS, JavaScript, and CMS platforms.
• Hands-on experience with Drupal and Acquia, including site architecture, module configuration, and performance optimization.
• Proficiency with project management and analytics tools such as Asana, Google Analytics, Matomo, Google Tag Manager, and Google Search Console.
• Familiarity with AI-powered productivity and content tools like Copilot and Jasper, with an ability to leverage them for workflow efficiency and content generation.
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Excellent communication and stakeholder engagement skills, with a track record of influencing cross-functional teams.

Nice To Haves

• Experience working in life sciences, healthcare, or regulated industries is highly desirable.
• PMP or Agile certification preferred.

Responsibilities

• In partnership with Director of Digital Communications, lead end-to-end project delivery for digital campaigns, websites, and tools—from scoping and resourcing to launch and optimization.
• Implement and maintain project documentation, dashboards, and performance metrics using tools such as Asana, JIRA, Google Analytics, Matomo and similar platforms.
• Monitor project budgets, timelines, and resources to ensure successful, on-time, and on-budget delivery.
• Support digital operations including content creation, updates, governance workflows, and analytics reporting.
• Lead digital analytics and insights on a monthly, quarterly, and ad-hoc basis, providing actionable reporting to stakeholders to continuously improve the quality and performance of content across the corporate digital channels.
• Collaborate with cross-functional teams to define KPIs and ensure consistent tracking and optimization of digital performance.
• Stay current with emerging digital trends, technologies and methodologies to enhance project outcomes.

Benefits

• Medical, dental and vision benefits
• Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
• Educational assistance programs including student loan repayment
• Generous commuting subsidy
• Matching charitable donations
• 401(k) and so much more

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree