Senior Manager, Demand Generation

iTradeNetwork • Charlotte, NC

68d

About The Position

We are seeking an experienced, revenue-driven Demand Generation Manager to architect and execute high-impact, integrated marketing programs that directly accelerate pipeline and revenue growth. Based in our Denver or Charlotte hubs, this role will play a pivotal part in transforming how we attract, engage, and convert buyers - leveraging AI-powered tools, predictive analytics, and advanced marketing technologies to drive measurable business results at scale. This is a highly strategic and cross-functional role. The Senior Manager will own the SDR/BDR function, lead field marketing, and collaborate closely with sales, product, and content marketing teams to ensure marketing outputs align directly with revenue goals. You will oversee a growing demand generation organization, including two analysts, and play a hands-on role in shaping account plans, orchestrating integrated campaigns, and building programs that engage prospects throughout the full funnel. The ideal candidate is both a strategist and an operator - someone who understands the mechanics of modern B2B demand generation, can partner effectively across go-to-market functions, and is skilled at using data, automation, and intent signals to design programs that convert. This person must also have a deep understanding of industry marketing, be comfortable engaging with customers and internal stakeholders, and thrive in a collaborative, growth-oriented environment.

Requirements

• 8+ years of B2B SaaS demand generation experience with a track record of delivering measurable pipeline and revenue growth.
• Proven ability to design, execute, and optimize integrated, full-funnel demand generation programs across digital, field, ABM, and outbound channels.
• Experience managing SDR/BDR teams and collaborating closely with sales leadership to drive shared pipeline and revenue outcomes.
• Deep understanding of industry marketing dynamics, with the ability to engage credibly with customers, product teams, and go-to-market leaders.
• Mastery of account planning, funnel mechanics, buyer journeys, and predictive intent strategies to prioritize opportunities and accelerate conversion.
• Hands-on expertise with core demand generation tools, including Marketo, Salesforce, ZoomInfo, LeanData, and 6Sense.
• Strong analytical and attribution skills with the ability to build dashboards, analyze performance, and make data-driven decisions.
• Exceptional cross-functional collaboration and communication skills, with the ability to influence across sales, product, and marketing teams.
• Strategic mindset paired with operational execution - able to build programs that scale and deliver tangible business outcomes.

Responsibilities

• Lead and scale demand generation programs that deliver qualified pipeline, accelerate deals, and directly support revenue targets.
• Manage and integrate the SDR/BDR function to ensure seamless alignment between marketing-generated demand and sales execution.
• Own field marketing, building targeted programs that support sales objectives and drive deeper customer engagement in key markets.
• Collaborate tightly with sales leadership, product, and content marketing to align messaging, campaigns, and offers with buyer needs and revenue goals.
• Design and execute integrated, multi-channel campaigns - including ABM, digital, content-driven, and event-based initiatives - that engage buyers across the full funnel.
• Leverage predictive buyer intent signals, account planning frameworks, and funnel analytics to prioritize programs and maximize conversion.
• Be able to lead Demand Generation as an individual contributor, working closely with Product Marketing, Marketing Operations and other teams in the organization.
• Must have a small team management experience, guiding execution, optimization, and performance measurement across campaigns and programs.
• Establish campaign KPIs, reporting frameworks, and performance dashboards to measure effectiveness and guide strategic decision-making.
• Champion a data-driven culture of experimentation and continuous optimization through A/B testing, segmentation, and ROI analysis.
• Engage directly with customers and industry stakeholders to inform go-to-market strategy and strengthen messaging resonance.

Benefits

• Competitive salary
• Comprehensive benefits package
• Dynamic work culture that values collaboration, innovation, and personal development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computer and Electronic Product Manufacturing
• Number of Employees: 251-500 employees