Senior Manager, Data Analytics – Driver Acquisition Marketing

Walmart•Bentonville, AR

3d•$90,000 - $180,000

About The Position

Position Summary... About Spark Driver Marketing team The Spark Driver Marketing team drives Walmart’s efforts to expand and optimize the driver network across markets, with a focus on challenging geographies. We operate at the intersection of marketing, product, and operations—using data, experimentation, and localized strategies to improve supply, activation, and the end-to-end experience. This role is central to how we allocate marketing investment, identify underperforming markets, and build scalable approaches that strengthen network growth and sustainability. Help shape how Walmart grows and balances its Spark Driver network—especially in hard-to-serve, low-density markets. As Senior Manager, Data Analytics, you’ll own the analytics strategy behind driver acquisition marketing, translating complex data into clear actions that improve supply, activation, and marketplace health. You’ll partner closely with Marketing, Product, and Operations to guide spend, targeting, and experimentation—delivering measurable impact through rigorous performance frameworks and advanced analytics.

Requirements

6+ years in analytics, growth, or marketing strategy roles.
Advanced SQL and experience working with large-scale datasets.
Expertise measuring and optimizing digital marketing performance.
Hands-on experience with BigQuery, Tableau, or similar tools.

Nice To Haves

Familiarity with AI prompting or applied AI in analytics workflows; gig/marketplace experience a plus.
Leadership of cross-functional task forces or projects
Masters, Masters: Operations Management
Project Management - Project Management Professional - Certification

Responsibilities

Own end-to-end analytics and strategy for driver acquisition marketing across channels.
Build performance frameworks linking marketing inputs to activation and supply outcomes.
Partner with Marketing to influence spend allocation, targeting, and campaign design.
Lead experimentation across geographies, messaging, and channels to drive measurable lift.
Identify underperforming markets and deploy targeted acquisition strategies.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00 - $180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include : - Stock