Senior Manager, Customer Relationship Marketing

TAG - The Aspen Group•Chicago, IL

9d•$140,000 - $165,000

About The Position

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our Lovet Pet Healthcare team as a Senior Manager, Customer Relationship Marketing. We are seeking a Sr. Manager of Customer Relationship Marketing to transform CRM from a transactional communication tool into a scalable growth and experience platform that drives Existing Client (EC) engagement, visit frequency, and New Client (NC) conversion across both Base and De Novo businesses. This role is both strategic and highly tactical. The Sr. Manager will shape CRM strategy, build the roadmap, and personally lead the development, deployment, and optimization of campaigns and lifecycle programs that drive measurable business outcomes. This is an exciting opportunity for someone who enjoys working closely across functions on a small, collaborative team dedicated to bringing the vision of Lovet Pet Health Care to life at scale. The role will execute our CRM roadmap to stabilize core operations, unlock automated lifecycle value, and enable increasingly personalized engagement that improves retention, visit volume, and customer experience.

Requirements

Education: Bachelor’s Degree required
Experience: 10+ years of experience planning and executing CRM programs including email, SMS, direct mail, and lifecycle marketing in retail, service, healthcare, or similar categories.

Nice To Haves

Experience with Braze is preferred but not required.
Demonstrated ability to link CRM programs to revenue and business outcomes
Experience building and deploying lifecycle and promotional campaigns end-to-end
Strong analytical skills and comfort using test-and-learn methodologies
Hands-on leader who can move fluidly between strategy and execution
Experience working cross-functionally and with external partners
Proven ability to manage immediate priorities while building longer-term capabilities
Demonstrated ability to be strongly committed to outcomes while remaining adaptable in approach—able to quickly reassess priorities and pivot strategies as business conditions, customer needs, or data change.