AlertMedia-posted 2 months ago
Full-time • Mid Level
Hybrid • Austin, TX
251-500 employees
Social Assistance

At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity. This role is a unique opportunity to lead a high-impact team responsible for retention marketing, customer expansion, and building a thriving customer community. Reporting to the Senior Director of Segment Marketing & Events, you'll lead the vision and execution of programs that drive product adoption, influence expansion pipeline, and deepen customer relationships through both digital and in-person touchpoints.

  • Set the vision and priorities for customer marketing, aligning programs to company-wide goals across adoption, retention, expansion, and community.
  • Manage, coach, and support a team of three direct reports-empowering them to deliver strategic impact across customer lifecycle marketing, expansion campaigns, and community engagement.
  • Collaborate cross-functionally with partners in Customer Success, Sales, Product, Operations and Marketing-ensuring customer marketing initiatives are deeply aligned to business objectives.
  • Lead key strategic initiatives, including development of a customer journey map and a customer marketing attribution model, to inform program design and measure performance across the customer lifecycle.
  • Analyze key performance indicators across owned programs-using data and insights to inform strategy, measure marketing impact, and drive continuous improvement.
  • Manage the annual customer marketing budget-strategically allocating resources across programs to maximize ROI and ensure alignment with business goals and growth targets.
  • 5+ years of experience in B2B SaaS marketing, with 2+ years focused specifically on customer marketing, retention/lifecycle, or growth.
  • 2+ years of experience managing and developing high-performing direct reports.
  • Proven success leading integrated programs that increase product adoption, reduce churn, and drive expansion pipeline.
  • Experience building marketing programs across multiple channels: email, in-app, gifting, events, webinars, and digital community platforms.
  • Excellent cross-functional collaboration skills with a track record of building strong partnerships with Customer Success, Sales, and Product teams.
  • Data-savvy mindset with the ability to build dashboards, report on KPIs, and turn insights into action.
  • Strong communication and storytelling skills, both written and verbal.
  • Strong copywriter with experience leverage AI to increase output.
  • Familiarity with tools like Gainsight, Salesforce, Sendoso, and Outreach preferred.
  • Competitive base salary + Company-wide bonus program
  • Generous and flexible time off and parental leave policies
  • Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees!
  • 401K with generous company match
  • Amazing rewards and incentives - we love celebrating each other!
  • Commitment to community service with opportunities to give back
  • A Best Places to Work company 10 years in a row and numerous other awards
  • Access to new downtown office with 360 views of Austin, high-tech building gym and nearby running trails
  • Ongoing career development opportunities through our Learning & Development team
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