Senior Manager, Customer Marketing East

The Coca-Cola Company•Atlanta, GA

About The Position

The Senior Manager, Customer Marketing East Region Area will develop, manage, and execute marketing strategies and solutions in partnership with East Region Foodservice portfolio of customers to drive value, increase beverage incidence and profitability across all their US restaurants. The position will play a critical role in the annual joint business planning process, development of growth strategies, innovation and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets and other internal and external partners to support customer programming throughout the year. We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, Customer and Consumer mindset and exceptional project management skills.

Requirements

Minimum Education Required: Bachelor’s degree in Marketing/Business or equivalent education.
5-10 years’ business development experience in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
Insights/Inspiration to Action
Category Innovation/Future Pipeline
Digital/Technology Ecosystem
Guest/Brand Engagement
CBP/Long Range Indispensable Value
Shared Metrics/OI, Incidence & Guest Trajectory
Customer Relationship Management (CRM) experience
Advanced strategic thinking & application
Robust forecasting and planning (immediate & long term)
Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
Demonstrated personal leadership skills and ability to influence
Usage and analytical application of account performance data tools to support plans, opportunities and stewardships
Effective oral and written communication skills

Responsibilities

MARKETING STRATEGY AND EXECUTION: Lead the development and implementation of total beverage marketing strategies founded on the overall Customer strategy, fully leveraging national marketing initiatives.
Construct & deliver annual marketing calendars that shape and contribute to the Customer’s long-term planning process, as well as conducting Customer marketing stewardship reviews.
Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
RELATIONSHIPS: Develop long-term Customer relationships with ownership of senior level marketing relationships to resolve and influence complex customer situations (franchisees & bottlers).
Host key strategic meetings (e.g. The Vault and associated preparations with presentations, insights, briefing documents, SMEs etc.).
Champion for both Customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
Closely partner with Sales and Operations cross-functional teams, modeling our “One Team” approach, to drive the partnership and business.
INSIGHTS: Present “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business) to deliver persuasive selling stories.
Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.
Provide Customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
Subject matter expertise leadership where needed.