Senior Manager, Customer Marketing- Allergan Aesthetics- Irvine, CA

Allergan Aesthetics•Irvine, CA

About The Position

The Senior Manager, HCP Marketing, supports the development and execution of integrated marketing strategies focused on health care providers for the Juvederm Collection of Fillers. This role will champion customer marketing strategy and asset development, business model execution and field team support, provider-focused campaigns, and promotions (including capital and pricing strategies), consumer marketing collaboration, sales force connectivity and engagement, HCP social content, and market opportunities for medical weight loss. The Senior Manager partners cross-functionally to ensure flawless execution, compliance, provider engagement, and measurable impact on brand and business performance.

Requirements

Bachelor's degree in Marketing, Business, or related field required (MBA or relevant advanced degree preferred)
5-10 years in HCP/B2B marketing within the healthcare, device, or pharma sectors
Demonstrated leadership in strategic marketing execution, provider program development, cross-functional collaboration, and managing complex projects
Proven expertise in field team engagement and provider-focused campaign success
Strong analytical, communication, and influencing skills
Ability to see the big picture, but obsess over the small details
Exceptional leadership skills and marketing savvy
Strong creative and conceptual thinking skills
Ability to combine business acumen, innovation, strategic thinking and the ability to lead and inspire
Good liaison with internal and external partners; ability to work in a matrixed environment
Solid business acumen and ability to translate business and brand strategy into marketing programs
Ability to manage and direct internal creative teams and external agencies
Ability to thrive in a fast-paced, deadline driven, team environment
Strong communication skills, both verbal and written
Strong interpersonal skills
Strong problem resolution skills
Strong budget management experience
Presentation skills
Self-starter with a positive, can-do attitude
Flexible, adaptable and able to navigate fast-changing environment
Ability to travel (up to 25-30%)

Nice To Haves

Experience driving business model innovation, capital equipment marketing, and market expansion highly desirable

Responsibilities

Create and execute strategic, provider-centric marketing plans that drive engagement and business growth for Allergan Aesthetics’ filler franchise through the HCP channel.
Lead the development of HCP-targeted assets, messaging, and educational content aligned to business objectives and field needs.
Oversight of agency relationships and effective management of the marketing budget.
Guide the implementation of the business model, providing strong support and communication to field sales teams and ensuring alignment across commercial functions.
Plan and lead provider and consumer focused promotional campaigns, launches, and pricing initiatives to drive consideration, trial, and conversion.
Direct future label updates and expansions, developing and executing tailored strategies for new indications and consumer target expansion.
Drive connectivity and engagement between the brand and the sales force, delivering strategic tools, training, resources, and agile communications to support field impact.
Develop and execute HCP social and digital content strategies to grow awareness, foster a community, and position the brand as a category leader among providers.
Lead pricing strategy, capital promotions, and offer management—collaborating with sales, finance —in service of business growth and provider value.
Analyze and execute market opportunities within the medical weight loss space, including provider-focused programs to expand penetration and impact.
Ensure excellence in execution and compliance by fostering strong partnerships with Medical Affairs, Legal, Regulatory, and Compliance.
Monitor performance and KPIs, leveraging insights and field feedback to optimize initiatives and drive continuous improvement.