Senior Manager, Customer Marketing

Bacardi-posted about 2 months ago
Full-time
Miami, FL
5,001-10,000 employees
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This role plays a pivotal role in driving growth and engagement within on- and off-premise customer segments. In this strategic position you will lead initiatives to develop and execute marketing strategies tailored to these channels. You will collaborate cross-functionally to identify opportunities, optimize efforts, and enhance brand visibility to help us achieve commercial execution and WIN at retail. In this role, you will be based in the Coral Gables office where you will be working with multifunctional team colleagues but some travel to North American markets will be required.

  • Contribute to the execution of program strategy, through the implementation of tools, and tactics, including briefing, stakeholder management, and creative oversight.
  • Collaborate with agencies to roll out channel programs at various levels and assist in measuring and evaluating program effectiveness.
  • Help create insight-led programming that will drive commercial activation in market with regional and local customers within an assigned CBU.
  • Partner with the Customer Marketing, CP&A, and Commercial teams to ensure the market has the right tools to activate and implement in the right accounts at the right time to WIN at retail.
  • Serve as the link between Commercial, Brand, and POS Materials teams, identifying the most effective materials for programs to drive sales uplift.
  • Ensure all tactical tools fit within brand guidelines and that POS needs for programs are properly briefed to POS Agency.
  • Lead program overview conversations and support Brand VPs in meetings.
  • Communicate program details and align execution plans with CP&A.
  • Collaboratively work with SI&A and Customer Solutions to uncover and apply insights to influence program planning and execution.
  • Lead the VAP process from strategy, creation, to market execution within brand guidelines.
  • Coordinate investment and manage the creative process.
  • Work directly with CP&A to ensure commercial volume roll-ups achieve milestone timelines.
  • Work with marketing teams to build below the line marketing capabilities and establish sustained practices.
  • Lead, coach, and develop a high-performing team by directly managing talent and ensuring alignment with key performance indicators (KPIs), functional objectives, leadership growth, and personal development.
  • Minimum of 5 years of experience in or working with Customer Marketing (e.g. Purchaser/Shopper Marketing, Brand Marketing, Category Management, Sales, Customer Planning and Activation, and Channel Strategy).
  • Experience in roles related to understanding on- and off-premise customer and channel dynamics.
  • Strong customer focus and ability to collaborate with various stakeholders to manage projects and drive results.
  • Flexibility in quickly responding to changing business needs, a sense of accountability and commitment to putting strategy into action.
  • Experience directly managing people and agencies.
  • Experience in the Spirits and/or beverage alcohol industry is a distinct advantage.
  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan
  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies
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