Senior Manager - Customer Engagement Marketing

Workday • Pleasanton, CA

154d • $142,400 - $213,600 • Hybrid

About The Position

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Requirements

• 8+ years of marketing or other proven experience, with a focus on customer adoption/retention, demand generation/growth marketing, and/or product marketing, and with some of that experience in a B2B enterprise environment.
• A good understanding of marketing systems, including Marketo (or a similar solution), Salesforce, and Tableau.
• Bachelor's degree or equivalent experience required.

Nice To Haves

• Strong written and verbal communication skills.
• Strong project management and organizational skills with the ability to manage & deliver multiple projects simultaneously in a fast-paced environment.
• Proven track record in developing implementing successful marketing program strategies from creative conception through delivery and measurement.
• Experience working with senior executives and internal partners both in and outside of Marketing (particularly with Customer Experience, Sales, Revenue Operations, and Product Marketing).

Responsibilities

• Partner across Sales, CX, and Product Marketing to identify key areas of need and craft and implement programs, assets & activations to educate customers on new product innovations and help them get more value out of existing investments.
• Partner with Sales, CX, Revenue Operations and Product Marketing to determine the right areas of focus and target audiences for our work.
• Partner with the Workday Community and Digital Marketing to create more engaging, integrated, and connected experiences for customers across Workday's digital channels, as well as to find opportunities for in-person engagements.
• Analyze campaign performance, and identify areas for improvement to optimize engagement strategies and achieve optimal results.
• Work closely with sales, CX, product, and other marketing teams to ensure alignment and consistency in customer communications and experiences.
• Continuously research and stay informed about the latest customer engagement trends, technologies, and best practices.

Benefits

• Workday Bonus Plan or a role-specific commission/bonus.
• Annual refresh stock grants.
• Flexible work schedule allowing for a mix of in-person and remote work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree