Senior Manager, Customer Analytics

Wonder • New York, NY

240d • $157,500

About The Position

The Sr Manager of Customer Analytics will be responsible for developing a customer learning agenda that helps the organization gain a deeper understanding of the Blue Apron customer. The role will translate these learnings into an actionable roadmap to unlock growth via improved customer segmentation, menu engagement and share of wallet. The Sr Manager will also partner with internal partners to successfully enhance and evolve capabilities around customer analytics, audience segmentation to enhance marketing activation and digital personalization. This role will play a crucial role in monitoring the health of the Blue Apron customer base and identifying drivers of value across marketing, merchandising and digital experience. The role will require continual collaboration with leadership and internal stakeholders to gain a mastery of the business, the data and the Blue Apron customer to facilitate shared learning agendas and ensure business implications of insights are understood and actioned.

Requirements

• BS in a quantitative (STEM) discipline such as quantitative marketing, statistics, marketing analytics or mathematics; MBA, MS Marketing Analytics is a plus.
• 6+ years of experience performing customer analytics and segmentation in a DTC and/or subscription business, including deep experience and proficiency with behavioral analysis, response analysis and modeling, identifying drivers of value, personalization, and customer data strategy.
• Demonstrated experience managing, enhancing, and ensuring the quality of customer data within CPD and ESP platforms.
• Proficiency with visualization platforms such Tableau, PowerBI, Looker.
• Demonstrated experience working with large transactional databases to extract customer insights using SQL, python, R or SAS.
• Experience managing a team of customer analysts and marketing operations professionals.
• Experience partnering with customer research and influencing research roadmaps.
• Ability to see the big picture and 'tell the story' behind the data to drive consensus and action.
• Comfortable dealing with ambiguity and demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions.

Responsibilities

• Define and manage the analytical agenda and reporting needs in support of customer retention and loyalty with a focus on the projection of cohorts; improvements in measurement; identification of key value drivers across acquisition, digital experience, and merchandising; and segmentation.
• Translate learnings into strategic recommendations to improve customer engagement, frequency and share of wallet across marketing, digital experience, customer service and merchandising.
• Collaborate with Digital Product and Marketing Ops to identify opportunities to improve the efficacy and actionability of customer data and segmentations across online/offline activations and site/app personalization.
• Recommend qualitative research projects to help the organization gain a deeper understanding of the Blue Apron consumer as well as the 'the why' behind quantitative behavioral insights.
• Develop and manage the Customer Reporting Suite that provides visibility to the size, health and trends associated with the active customer file, acquisition cohorts and other key segments.
• Partner with Lifecycle Marketing to improve and enhance the measurement, segmentation and testing roadmaps for direct-to-consumer programs such as email, app notification, direct mail as well as any loyalty-focused initiatives.
• Support marketing organization with ad hoc customer analyses and list pulls.

Benefits

• Competitive salary package including equity and 401K.
• Multiple medical, dental, and vision plans to meet all of our employees' needs.
• Additional benefits and perks that are not listed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Services and Drinking Places
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees