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As a Senior Manager, Customer Advocacy, you will lead the development and evolution of a strategic portfolio of customer advocacy initiatives. This includes maturing and scaling existing programs - such as customer references, storytelling, reviews, and awards- that foster meaningful relationships through both virtual and in-person engagements. By amplifying the customer voice across go-to-market channels, you will ensure these programs drive authentic connections and tangible business outcomes. Success in this role hinges on your ability to boost customer participation, drive internal adoption, and leverage data-driven insights and automation to optimize program performance. As part of the broader Customer Marketing team, you will collaborate closely with Marketing, Communications, Field Operations (Sales, Customer Outcomes, Customer Experience), and Product teams, ensuring alignment and impact across the organization. With regular visibility from executives, this role provides a unique opportunity to expand on a well-established foundation of advocacy programs and campaigns, driving loyalty, retention, and growth across a global customer base spanning diverse industries.