The Senior Manager of Customer Relationship Management (CRM) is responsible for helping shape the medium to long term customer strategy, including defining vision and targets for customer loyalty and customer experiences. The role works with cross-functional teams ensuring consistent experiences across all channels. This role involves demonstrating a strong passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. The role is responsible to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.