Senior Manager, CRM Orchestration & Governance
About The Position
As Senior Manager, CRM Orchestration & Governance, you will sit at the center of McAfee’s CRM Center of Excellence, setting the standards and frameworks that enable high-quality, scalable lifecycle marketing. You will partner closely with Retention & Engagement leaders, Marketing Operations, Data & Analytics, Product, and Engineering to ensure journeys are technically sound, data-driven, and governed with consistency. You will define how audiences are segmented, how journeys are triggered, how channels are orchestrated, and how governance models balance speed with control. While Marketing Operations executes campaigns, you will own the strategic orchestration logic, rules, and operating model that power those executions.
Requirements
- 8-12 years of experience in CRM, lifecycle marketing, or marketing technology, with deep orchestration expertise
- Hands-on experience with enterprise CRM or marketing automation platforms (Braze a plus)
- Strong understanding of segmentation, data models, event-based triggers, and cross-channel lifecycle design
- Proven experience building governance models that scale across teams and regions
- Exceptional cross-functional communication skills and executive presence
- A passion for operational excellence, documentation, and repeatable frameworks
Responsibilities
- Owning the CRM orchestration and governance strategy across email, push, PC notifications, SMS, and emerging channels
- Defining standards for segmentation, triggers, frequency capping, suppression logic, and cross-channel coordination
- Establishing governance frameworks for campaign intake, prioritization, approvals, QA, and change management
- Partnering with Data & Analytics to ensure clean data inputs, attribute definitions, and scalable audience design
- Leading CRM platform enablement, including journey architecture, automation patterns, and AI-driven decisioning readiness
- Managing and mentoring CRM Orchestration & Governance team members
- Driving operational rigor through documentation, playbooks, and performance monitoring
Benefits
- Bonus Program
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
