Senior Manager, CRM Orchestration & Governance

McAfee • San Jose, CA

15d • Hybrid

About The Position

As Senior Manager, CRM Orchestration & Governance, you will sit at the center of McAfee’s CRM Center of Excellence, setting the standards and frameworks that enable high-quality, scalable lifecycle marketing. You will partner closely with Retention & Engagement leaders, Marketing Operations, Data & Analytics, Product, and Engineering to ensure journeys are technically sound, data-driven, and governed with consistency.
You will define how audiences are segmented, how journeys are triggered, how channels are orchestrated, and how governance models balance speed with control. While Marketing Operations executes campaigns, you will own the strategic orchestration logic, rules, and operating model that power those executions.

Requirements

• 8-12 years of experience in CRM, lifecycle marketing, or marketing technology, with deep orchestration expertise
• Hands-on experience with enterprise CRM or marketing automation platforms (Braze a plus)
• Strong understanding of segmentation, data models, event-based triggers, and cross-channel lifecycle design
• Proven experience building governance models that scale across teams and regions
• Exceptional cross-functional communication skills and executive presence
• A passion for operational excellence, documentation, and repeatable frameworks

Responsibilities

• Owning the CRM orchestration and governance strategy across email, push, PC notifications, SMS, and emerging channels
• Defining standards for segmentation, triggers, frequency capping, suppression logic, and cross-channel coordination
• Establishing governance frameworks for campaign intake, prioritization, approvals, QA, and change management
• Partnering with Data & Analytics to ensure clean data inputs, attribute definitions, and scalable audience design
• Leading CRM platform enablement, including journey architecture, automation patterns, and AI-driven decisioning readiness
• Managing and mentoring CRM Orchestration & Governance team members
• Driving operational rigor through documentation, playbooks, and performance monitoring

Benefits

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed