Senior Manager, CRM Member Marketing

Thyme Care • Nashville, TN

26d • $140,000 - $189,000

About The Position

As the Senior Manager, CRM Marketing, you’ll be part of Thyme Care’s Member Marketing Programs team, which leads the planning, execution, and optimization of all member marketing initiatives. You’ll report to the Senior Marketing Program Manager and collaborate closely with the Enrollment, Member Engagement, Brand, Engineering, and Data teams to design and deliver seamless, data-driven experiences that support members across their care journey. You’ll be the technical expert responsible for building, optimizing, and scaling Thyme Care’s member marketing programs across email, SMS, and direct mail. You’ll own how data flows from our proprietary systems into our marketing platforms—primarily Customer.io—and partner closely with teams to ensure every communication is accurate, relevant, and empathetic. This role is ideal for someone who’s curious and collaborative, with both creative and technical range. You bring a “marketing for good” mindset—motivated by empathy, learning agility, and a desire to make communications meaningful for those living with cancer.

Requirements

• 5+ years of experience in CRM or lifecycle marketing, with a strong focus on marketing automation and data-driven campaign management.
• Deep familiarity with Customer.io, Iterable, Braze, or similar CRM platforms.
• Working knowledge of HTML, dynamic content, and data integrations via APIs or data pipelines.
• Comfort collaborating closely with engineering and data partners to solve technical challenges.
• Experience managing complex, multi-channel programs with high attention to detail and documentation.
• Analytical mindset with proficiency in performance reporting (e.g., Looker or similar BI tools).
• Act with our members in mind. Thyme Care’s mission, and in particular, our member experience, matters deeply to you.
• Move with purpose. You’re biased to action. You know how to identify and prioritize your initiative’s needs and do what it takes to ensure that urgent and important needs are acted on purposefully.
• Effective listener and communicator. Must be an articulate professional with excellent oral and written communication skills, with demonstrated experience in the ability to positively and creatively influence change and direction.
• Comfort with pace and ambiguity. You have experience with scaling businesses, fast-paced environments, and startups. You understand that rapid changes to the business, strategy, organization, and priorities are par for the course.

Nice To Haves

• Experience. You have experience in lifestyle marketing and healthcare. You’ve demonstrated the ability to develop impactful campaigns that engage and resonate with patients and providers. You’re an adept project manager; you stay organized even as priorities change quickly. You also earned a Bachelor’s degree in a related field.
• Beginning with the end in mind. You are highly analytical. You can dive into member demographics and provider referral pathways to drive enrollment and use those insights to drive growth and results. You can translate research and insights into actionable marketing plans.

Responsibilities

• Build and manage CRM journeys: Develop and maintain automated campaigns in Customer.io (or similar tools like Iterable or Braze) that drive awareness, enrollment, engagement, and retention.
• Own data flow and integrations: Partner with engineering and data teams to optimize how member data moves between proprietary systems and marketing platforms, ensuring reliability and personalization at scale.
• Design scalable campaign architecture: Create workflows and automations across channels (email, SMS, print, and landing pages) with a focus on compliance, brand alignment, and QA.
• Lead testing and reporting: Define, run, and evaluate A/B tests; use Looker and other analytics tools to measure campaign performance, identify opportunities, and deliver actionable insights.
• Support co-branded initiatives: Execute marketing programs with payer and provider partners, maintaining strong collaboration and brand integrity across all audiences.
• Establish operational excellence: Maintain CRM hygiene, manage segmentation and audience lists, and create documentation and standards for campaign deployment.
• Collaborate cross-functionally: Work with internal partners across Enrollment, Brand, and Member Engagement to translate strategic goals into technical execution.
• Champion the member experience: Reduce friction in communications by simplifying journeys, clarifying messaging, and ensuring members receive timely, supportive information.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees